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About the Role

Lead category strategy from concept to go-to-market execution, shaping product assortment, identifying whitespace opportunities, and building commercially successful product strategies across a growing multi-category business. This role requires deep expertise in assortment strategy within a fast-growing, multi-channel DTC brand, balancing analytical rigor, consumer intuition, and cross-functional leadership, with a proactive and entrepreneurial mindset to influence senior leadership and build alignment in a dynamic growth environment.

Responsibilities

Define assortment strategy across multiple product categories, identifying growth, innovation, and customer LTV opportunities.
Build and maintain line plans for balanced assortments across classifications, price points, and customer segments.
Partner with Design and Product Development to ideate and develop new products aligned with assortment strategy and growth plans.
Collaborate with Sourcing/Product Development to align product strategies with production capabilities and timelines.
Establish retail pricing strategies and margin architecture for new product initiatives.
Ensure accurate creation and maintenance of product specifications, merchandising details, and assortment data in systems.
Monitor cultural pulse and competitive landscape, translating trends and whitespace opportunities with a unique brand lens.
Partner with Finance and Planning to evaluate and size new product opportunities and growth initiatives.
Utilize sales data, customer insights, and market trends to inform assortment decisions and investment priorities.
Develop category hindsight and forward-looking recommendations to optimize productivity and inventory efficiency.
Partner with Marketing and Operations to develop comprehensive go-to-market strategies for product launches and seasonal drops.
Ensure alignment between product storytelling, launch timing, inventory readiness, and marketing objectives.
Support campaign planning with compelling product narratives and assortment positioning.
Analyze product performance post-launch against financial and customer metrics.
Identify opportunities to accelerate performance through pricing, marketing, product refinements, or lifecycle management.
Present category insights and recommendations to senior leadership.
Serve as a collaborative partner across Product, Design, Finance, Planning, Marketing, Operations, and Executive Leadership.
Build alignment and consensus across stakeholders, balancing creative vision, operational realities, and financial objectives.
Mentor and influence cross-functional teams through communication, organization, and leadership.

Requirements

7+ years of merchandising experience leading categories at a fast-growing, multi-category, multi-channel DTC brand.
Proven track record developing and scaling commercially successful product assortments.
Strong understanding of assortment planning, pricing strategy, margin management, and product lifecycle management.
Experience partnering with Design, Product Development, Planning, and Marketing teams throughout the product creation process.
Strong analytical capabilities, leveraging sales performance, customer insights, and market trends to drive decisions.
Exceptional communication and influencing skills, building consensus among senior stakeholders.
Entrepreneurial mindset with a proactive, solutions-oriented approach.
Highly organized and comfortable operating in a fast-paced, evolving environment.

Skills

Analytical rigor
Consumer intuition
Cross-functional leadership
Proactive and entrepreneurial mindset
Influencing senior leadership
Building team alignment
Operating in dynamic growth environments
Assortment planning
Pricing strategy
Margin management
Product lifecycle management
Analytical capabilities
Communication skills
Influencing skills
Organizational skills
Leadership presence

Location

New York City
In-person
Domestic and international travel required

Work Type

Full-time
Onsite

Experience Level

7+ years of merchandising experience

Education Level

Bachelor’s degree in Merchandising, Business, Fashion, or related field (preferred)

Salary/Compensations

Competitive salary

Benefits

Competitive salary
Comprehensive health benefits
Comprehensive dental benefits
Comprehensive vision benefits
Paid time off (PTO)
401K with company match
Flexible remote work environment
Paid holidays
Opportunity to make a direct impact on a high-growth, design-forward brand
Collaborative, passionate, and purpose-driven team environment

About the Company

Opportunity to shape the product identity of a brand at an inflection point, offering creative leadership, ownership, resources, and space to build category-defining products.
The company believes softness can be a statement and aims to build the most interesting brand in home textiles.