About the Role
The Vice President of UK & Europe Cafe Operations is responsible for the overall operational leadership, financial performance, strategic execution, and brand excellence across the Hard Rock Cafe portfolio throughout the UK & Europe region. This role serves as the senior operational leader for the region and is accountable for driving revenue growth, EBITDA performance, operational consistency, guest satisfaction, talent development, and long-term business sustainability across all company-owned cafe operations.
Responsibilities
- Provide strategic and operational leadership for all UK & Europe Cafe operations.
- Ensure flawless execution of Hard Rock operational standards across food, beverage, retail, entertainment, atmosphere, cleanliness, hospitality, and guest engagement.
- Drive operational consistency and execution excellence across all cafes within the region.
- Establish and communicate clear operational priorities, performance expectations, and accountability standards.
- Lead operational reviews and business performance discussions with Area Vice Presidents, Directors, and operational leadership teams.
- Identify operational opportunities and implement strategic action plans to improve performance, efficiency, profitability, and guest experience.
- Ensure operational readiness and excellence for all key brand initiatives, seasonal activations, events, and business-driving programs.
- Oversee execution and operational support for new cafe openings, renovations, relocations, and strategic projects.
- Maintain direct accountability for achieving regional financial targets including revenue, EBITDA, labor productivity, operational margins, and cost controls.
- Drive commercial performance through strategic focus on revenue growth, retail mix optimization, beverage and alcohol mix growth, banquet & event sales, guest traffic and conversion, average guest spend, and margin improvement initiatives.
- Lead regional forecasting, budgeting, and annual operating plan processes.
- Analyze operational and financial performance metrics to identify trends, risks, and growth opportunities.
- Partner closely with Finance leadership to ensure accurate forecasting, reporting, compliance, and operational discipline.
- Develop and execute action plans to improve underperforming markets, cafes, and operational segments.
- Champion guest satisfaction and ensure the consistent delivery of world-class hospitality experiences.
- Utilize guest feedback platforms, operational data, reputation management tools, and business analytics to drive continuous improvement.
- Ensure regional compliance with all Hard Rock brand standards and guest experience expectations.
- Drive accountability around guest sentiment, service recovery, and operational follow-through.
- Lead operational strategies that strengthen brand perception, guest loyalty, and market positioning.
- Build, lead, coach, and develop high-performing operational leadership teams.
- Create a culture rooted in accountability, collaboration, execution, ownership mentality, and continuous improvement.
- Identify and develop future leaders through mentorship, succession planning, and talent development initiatives.
- Conduct regular performance evaluations, development planning, and leadership coaching sessions.
- Ensure alignment with Hard Rock values, leadership behaviors, and cultural expectations.
- Foster high morale, strong employee engagement, and operational stability throughout the region.
- Drive talent acquisition, leadership development, and retention strategies for key operational positions.
- Develop and execute strategic operational plans that position Hard Rock for sustainable growth and long-term profitability throughout the UK & Europe region.
- Partner cross-functionally with Marketing, Retail, Finance, HR, Legal, Facilities, Development, Franchise, and Business Development teams to execute key company initiatives.
- Support regional business transformation efforts focused on operational improvement, profitability optimization, and long-term asset performance.
- Evaluate market trends, competitive positioning, and emerging business opportunities to strengthen regional performance.
- Support real estate and landlord partnership strategies that improve operational viability and long-term business outcomes.
- Ensure operational compliance with all company policies, procedures, brand standards, and regulatory requirements.
- Partner with Legal and Human Resources teams on operational risk management, employee relations matters, and compliance initiatives.
- Oversee execution of operational compliance programs and ensure adherence to industry regulations and company standards.
- Support brand protection initiatives and operational de-branding processes where required.
- Serve as a senior operational representative for the UK & Europe region across executive meetings, ownership discussions, leadership forums, and company initiatives.
- Prepare and present operational performance updates, strategic business reviews, and executive summaries to senior leadership.
- Lead regular business review meetings with operational leadership teams focused on performance, accountability, and execution.
- Represent Hard Rock professionally within the hospitality industry, business community, ownership groups, and strategic partnerships.
Requirements
- Proven progressive leadership experience within hospitality, restaurant, retail, entertainment, or multi-unit operations.
- Proven success leading large-scale multi-unit operations across international markets.
- Strong financial and commercial acumen with demonstrated success driving revenue growth and EBITDA performance.
- Experience managing complex operational structures across multiple countries and cultures.
- Strong understanding of hospitality operations, guest experience management, and brand execution.
- Demonstrated ability to lead organizational change, operational transformation, and business improvement initiatives.
- Experience developing high-performing teams and leadership succession pipelines.
- Ability to influence cross-functional stakeholders and drive alignment across diverse business groups.
- Strong strategic planning, organizational, analytical, and decision-making capabilities.
- Exceptional communication, leadership, and interpersonal skills.
- Ability to travel extensively throughout the UK & Europe region.
- Fluency in English required.
- Duties and responsibilities are primarily performed in professional office and hospitality operating environments.
- The role requires extensive travel and frequent presence within active restaurant and entertainment operations.
- Employees are expected to perform the job functions with reasonable accommodation.
Skills
- Strategic Leadership
- Operational Excellence
- Financial Accountability
- Commercial Mindset
- Talent Development
- Guest Experience Focus
- Change Leadership
- Cross-Functional Collaboration
- Decision Making
- Problem Solving
- Communication & Influence
- Accountability & Execution
Location
- UK & Europe
Work Type
- Full-time
Experience Level
- Vice President
- Senior operational leader
Education Level
- Bachelor’s Degree required
- advanced degree preferred
Benefits
- Comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance.
- Benefits may vary with employment status.
About the Company
- Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us.
- Be Iconic represents the roots of our culture.
- The Seminole Tribe of Florida remains the only unconquered tribe in the United States of America.
- The Tribe established Seminole Gaming in 1979, when it opened the first high-stakes bingo hall in the United States.
- Building on its rich heritage of courageous and groundbreaking achievements, the Seminole Tribe of Florida acquired Hard Rock International in March 2007—the first transaction of its kind by a Native American tribe.
- Today, Hard Rock International remains one of the most globally recognized companies in the world, with Hard Rock Hotel, Casino, Cafe and Rock Shop® venues in over 74 countries.
- With the continued growth of Seminole Gaming and Hard Rock International, Seminole Hard Rock Support Services was created to support all of our brands and lines of business.
- With the largest global footprint in the hospitality industry for over 50 years, our number-one job is to bring fun and excitement to our team members and our guests!
