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About the Role

Seeking Marketing Technology & Media Platforms Consultants to optimize marketing systems. The role involves understanding and improving connections between media platforms, MMPs, analytics, attribution, and data environments, focusing on cleaner data flows, stronger measurement, and scalable infrastructure for acquisition programs.

Responsibilities

• Improve how marketing platforms, media systems, MMPs, and reporting tools connect
• Support setup, QA, and optimization across tools like DV360, CM360, SA360, GA4, BigQuery, and MMPs
• Help define event mapping, tracking, taxonomy, attribution setup, cost ingestion, and identity mapping
• Troubleshoot data discrepancies across platforms, dashboards, and downstream reporting
• Partner with media, analytics, ad operations, and engineering teams to improve system reliability
• Identify opportunities to automate reporting, campaign operations, data movement, and optimization workflows
• Recommend improvements that make marketing infrastructure more scalable, accurate, and usable

Requirements

• 5–8+ years of experience across martech, adtech, media platforms, acquisition analytics, or marketing systems
• Deep experience with Google Marketing Platform, including DV360, CM360, SA360, GA4, and BigQuery
• Experience working with MMPs such as AppsFlyer, Adjust, Branch, Singular, or Kochava
• Strong understanding of mobile measurement, attribution, tracking, tagging, taxonomy, and event infrastructure
• Working knowledge of APIs, data connectors, SQL, dashboards, and large-scale marketing data environments
• Familiarity with SKAN, ATT, identity stitching, cost integrations, MTA, incrementality, and automation concepts
• Ability to work cross-functionally with engineering, analytics, media, and ad operations teams
• A systems-thinking mindset with the ability to stay strategic while getting hands-on

Skills

• Systems-thinking mindset
• Strategic thinking
• Hands-on problem-solving
• Mobile measurement
• Attribution
• Tracking
• Tagging
• Taxonomy
• Event infrastructure
• APIs
• Data connectors
• SQL
• Dashboards
• SKAN
• ATT
• Identity stitching
• Cost integrations
• MTA
• Incrementality
• Automation concepts

Work Type

• Talent collective
• Consulting
• Contract

Experience Level

• 5-8+ years of experience

About the Company

• Right Side Up is a collective of premium marketing talent.
• Trusted by early-stage ventures, fast-growing tech companies, and Fortune 500 teams for growth marketing.
• Serves over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, and Calm.