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About the Role
Shape how the brand shows up across paid social, YouTube, creator partnerships, and organic channels by turning brand strategy into clear, practical creative direction that works in-market.
Responsibilities
- Turn the brand platform into clear creative direction for social and creator content
- Own the creative testing roadmap: define hypotheses, test, learn, and scale what works
- Partner with the paid social team to align creative strategy with campaign performance
- Brief and manage creators and internal teams to deliver high-quality short-form video content
- Build and manage a small roster of creators who represent the brand authentically
- Use insights and performance data to improve creative output and messaging
- Ensure consistency across paid and organic social channels
- Explore AI tools and workflows to improve creative speed and efficiency
Requirements
- 8+ years of experience in brand, social creative, content strategy, or similar roles
- Strong experience working with creators and short-form content production
- Solid understanding of platforms like Meta, YouTube, and TikTok
- Proven ability to turn brand ideas into effective ads and social content
- Data-informed mindset with strong creative judgment
- Experience briefing and managing creators and creative production
- Comfortable making clear go/no-go creative decisions
- Hands-on experience using AI tools for creative production or iteration
- Fluent English and German skills at minimum C1 level
- Experience in marketplaces, classifieds, automotive, or similar industries is a plus
- Experience scaling creator-led or UGC content strategies is a plus
- Experience working in international or multi-market environments is a plus
Skills
- Brand strategy
- Creative direction
- Paid social
- YouTube
- Creator partnerships
- Organic channels
- Short-form video
- Social creative
- Content strategy
- Meta
- TikTok
- AI tools
Experience Level
- Senior
About the Company
- AutoScout24 Group is a market leader that is constantly innovating, evolving and transforming things for its customers.
- They foster a culture of growth, with over 50 nationalities represented, and are committed to making people feel welcomed and included.
- They provide tools, training, and support for employees to work in a way that suits them, learn new skills, and reach their potential.