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About the Role

This role focuses on developing cultural marketing strategies for leading global and local brands, particularly within the automotive industry. The Strategy Director will collaborate with an interdisciplinary team to position brands as influential cultural players, leveraging data and insights to create innovative and strategically sound concepts. The position requires a balance of self-initiative and teamwork, with a broad strategy portfolio from brand to communications planning.

Responsibilities

Develop cultural marketing strategies for global and local brands, especially in the automotive sector.
Collaborate with interdisciplinary teams to position brands as influential cultural players.
Understand effectiveness tracking and media strategies.
Independently set up channel and campaign plans, and reports.
Analyze and utilize data to create creative, culturally relevant, and strategically sound strategies and concepts.
Ensure strategic concepts are characterized by intellectual depth, clear structure, and aesthetic sophistication.
Maintain composure, act professionally, and demonstrate decisiveness and proactivity in challenging situations.
Interact directly with management and key stakeholders, moderating high-level discussions to align strategic goals.
Lead clients through cultural transformation processes, build consensus, and ensure acceptance of initiatives by clearly presenting benefits and impact.

Requirements

At least 8–10 years of experience in strategy, brand consulting, digital strategy, social media, or cultural marketing.
Proven success in developing and implementing brand and cultural strategies for global and/or local clients.
Experience in the automotive sector or comparably complex industries.
Extensive experience interacting with C-level executives and senior stakeholders.
Ability to translate complex strategic ideas into compelling narratives.
Deep understanding of cultural trends, communities, and movements.
Ability to translate zeitgeist into brand strategies combining creative excellence with commercial relevance.
Proven ability to work in highly dynamic, stressful environments while maintaining clarity, calm, and decisiveness.
Experience navigating complex organizational structures and guiding clients through transformation processes.
Ability to develop structured, intellectually sound, and aesthetically sophisticated strategies.

Skills

Strategic brand management
Communication-strategic marketing planning
Automotive industry focus
Interest in fashion, lifestyle, and design topics
Creative design processes
Self-initiative
Team spirit
Brand strategy
Comms Planning
German language (perfect)
English language (confident)
Effectiveness tracking
Media strategies
Data analysis
Insight-driven creative excellence
Stakeholder management
Analytical skills
Data-driven decision making
Research utilization
Consumer insights
Performance metrics
Written communication
Oral communication

Location

Berlin Kreuzberg

Experience Level

8–10 years of experience

Benefits

Inspiring campus office environment
Space for exchange, creativity, and collaboration
Deutschlandticket
Jobrad

About the Company

KEMMLER KEMMLER is an owner-managed agency in Berlin Kreuzberg.
Specializes in fashion and lifestyle clients, including Breuninger, Bikini Berlin, BMW M, and Zalando.
Founded to bring more meaning, beauty, and culture into marketing and communication.
Combines ambitious design and data with cultural insights.
Develops ideas spanning physical to digital worlds.