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About the Role

The Senior Brand Manager, Partnerships will lead the day-to-day delivery of key sports partnerships for Chivas Regal, driving activity that places the brand within cultural conversation. This role is responsible for delivering partnership-led campaign content and influencer activity across global markets with an earned-first mindset focused on driving buzz, relevance, and cut-through in culture.

Responsibilities

• Lead the day-to-day delivery of key sports partnerships across Scuderia Ferrari HP and Arsenal FC, managing partner relationships and contracts.
• Deliver the partnership content and activation strategy, ensuring all contractual rights and assets are used efficiently to drive brand and cultural value.
• Act as the central point of coordination across internal teams and agencies to ensure partnership activity is delivered seamlessly, on time and on brand.
• Identify and deliver partnership-led moments that generate buzz and visibility beyond paid media.
• Manage partnership activation budgets, ensuring investment is focused on activity that drives earned impact and cultural cut-through.
• Support the Marketing Manager on the development of campaign briefs, translating partnership and cultural objectives into clear, inspiring creative direction.
• Lead the day-to-day development and delivery of partnership-led campaign content, from ideation through to launch, with an earned-first mindset.
• Develop content designed to travel organically, earning attention and placing Chivas Regal at the heart of cultural conversation.
• Collaborate with internal teams and agencies to ensure creative excellence across content development, social delivery and campaign amplification.
• Ensure all campaign content aligns with global brand strategy and cultural platform objectives.
• Manage market sell-in and amplification of partnership content.
• Lead development of Global Influencer Strategy.
• Define new influencer content approach.
• Oversee partnership-led influencer activity that builds credibility, relevance and conversation within culture.
• Work closely with the Brand Manager to shape influencer strategy linked to partnerships, ensuring creators play a clear and value-adding role.
• Oversee day-to-day influencer execution across markets, ensuring global strategy is being brought to life.
• Ensure influencer activity is fully integrated into the social pipeline, with clear amplification plans driving earned reach and buzz.
• Collaborate closely with cross-functional teams to deliver best-in-class partnership content and influencer activity across global and local markets.

Requirements

• Positive, highly driven and organized person with relationship skills and attention to detail.
• Extremely consumer-centric, understanding how modern luxury & youth culture works, turning strong understanding of consumer insights into actionable strategy, comms & activations.
• Solid content creation expertise and understand the process from conception through to production.
• Good understanding of the creator and influencer landscape, and how to integrate creators into marketing activity to drive cultural impact and value.
• Strong entrepreneurship skills, being able to proactively assess brand needs, understands consumer insight and transform them into actionable strategy.
• Creative – thinks laterally, thinks inventively.
• Thrive in a team environment but is also self-motivated – demonstrates tenacity, resilience, strives to deliver results.
• Demonstrate good commercial understanding.
• Adept at planning and organization – structured planning, organized time effectively, good project management skills, meets deadlines.
• Strong presentation skills – confidence to present formally to internal and external audiences with ability to bring audience with you.
• Inclusive decision maker – manages upwards, shares information, works collaboratively.
• Strong collaborator, a true team player with a high level of proactivity and creativity.
• Possess the right soft-skills which allow you to navigate and find direction when faced with challenges.

Skills

• Partnerships
• Campaign Content Development
• Influencer Marketing
• Budget Management
• Content Creation
• Social Media Strategy
• Project Management
• Presentation Skills
• Collaboration
• Entrepreneurship

Location

• London

Work Type

• Full-time

Experience Level

• Senior

Benefits

• Private medical insurance
• Critical illness cover
• Optional healthcare cash plan
• Dental insurance
• 28 days’ annual holiday
• Employee pension
• Share incentive plan
• Family care
• Season ticket loans
• Free mortgage advice
• Payroll giving
• Gifts & discounts
• Allowance to spend on brands in staff shop
• Employee discounts from high street retailers
• Regular events in office bar
• Employee-run networks
• Flexibility and trust
• Tools and resources for wellbeing and mental fitness

About the Company

• Pernod Ricard is a leading company in the global wines and spirits industry, holding one of the most prestigious brand portfolios in the drinks sector.
• Our UK headquarters is in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind.
• We have offices in Scotland and various distilleries and production sites across the UK.
• We are an organisation of around 2,000 employees in the UK, 600 of which are based in London.
• Chivas Regal is one of the world’s leading luxury spirit brands and a highly strategic priority within the Pernod Ricard group.
• Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies.
• Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality.
• Pernod Ricard’s consolidated sales amounted to € 10,959 million in fiscal year FY25.
• Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.

Equal Opportunity

• We promote diversity and inclusion throughout our business and supply chain.
• In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves.
• We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors.
• Please feel free to leave these off your CV and application form if you so wish.
• Similarly, if you would like to discuss opportunities for flexible working or accommodations or support to complete our application process, please let us know.
• As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.
• In our culture, we want to create diverse teams in which our differences contribute to our success.
• Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.
• In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.