Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
HelloFresh's Loyalty & Referrals tribe seeks a Principal Product Manager to lead the loyalty program and collaborate on referrals and virality initiatives. The loyalty program is a key strategic asset, allowing customers to earn rewards for various actions, and influences all product and commercial strategies. The role also involves working with the referrals program team, a significant acquisition channel, and potentially taking ownership of new virality mechanics.
Responsibilities
- Own the vision, roadmap, and strategic direction for the loyalty program
- Ship near-term business-moving milestones while balancing long-term strategic bets
- Develop a metric framework connecting customer behavior, program performance, and commercial outcomes
- Collaborate with marketing and CRM teams on program communications, reward economics, and commercial strategy
- Manage and evaluate external vendor relationships, determining build versus buy decisions
- Communicate program direction, decisions, and results to C-level and senior leadership
- Partner closely with the referrals and virality team, as loyalty and referrals are interconnected
Requirements
- Significant experience as a product leader at a large-scale B2C company
- Proven track record of building consumer products at scale
- Strong intuition for customer behavior and emotional drivers
- Data-driven, commercial mindset with an ability to balance program generosity and effectiveness
- Executive presence, comfortable presenting to C-level stakeholders and defending strategic tradeoffs
- Experience collaborating closely with marketing and CRM counterparts
- Experience driving the use of AI in product development and product management processes
- Experience with loyalty, rewards, or engagement programs is a plus but not a requirement
Skills
- Product Leadership
- Roadmap Development
- Strategic Planning
- Metric Framework Development
- Cross-functional Collaboration
- Vendor Management
- Stakeholder Management
- AI Integration
- UX Instincts
- Data Analysis
- Commercial Acumen
Location
- Remote
- Hybrid
Work Type
- Hybrid
- Remote
Experience Level
- Principal
Benefits
- 75% discount on weekly HelloFresh and Chefs Plate meal kits
- 50% off weekly Factor meal box
- Health & Dental benefits from day 1
- Health Spending Account
- Unlimited access to the Headspace app
- 25% discount on GoodLife fitness memberships
- Generous vacation and PTO
- Parental leave top-up program
- Support for career progression and continued learning
- Team socials and company days
About the Company
- HelloFresh is a meal kit company.
- The company utilizes AI-integrated technology to process and evaluate applications more efficiently.
Equal Opportunity
- Commitment to diversity, equity & inclusion efforts with ERGs like FreshPride, Women Empowered and LIMES.