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About the Role
The Business of Fashion is seeking a Senior Marketing Manager - B2B (Maternity Cover) to drive high-quality lead generation for its B2B products. This role is crucial in supporting sales teams by leveraging data and technology to attract and convert decision-makers in the fashion, luxury, and beauty industries.
Responsibilities
- Own, develop, and execute strategies to drive business growth, product awareness, and lead generation.
- Create, implement, and manage integrated B2B marketing campaigns to meet company revenue goals.
- Develop and execute multi-channel inbound marketing campaigns to drive leads for various BoF B2B offerings.
- Articulate the value proposition of BoF's B2B offerings.
- Utilize the marketing and sales tech stack to build automated lead nurturing workflows.
- Analyze campaign performance metrics and customer usage data to refine targeting and maximize ROI.
- Partner with content teams to leverage news content for lead magnet creation.
- Create marketing collateral to support the sales cycle for high-value contracts.
- Collaborate with sales teams to ensure marketing supports the sales process and lead quality.
- Strategize marketing and follow-up initiatives for global community events.
- Develop and manage marketing collaborations with external third parties.
- Design targeted marketing strategies for trialists from BoF's flagship events to drive conversion.
- Standardize seamless workflows and automate routine tasks within the team.
- Establish operational procedures that reduce project friction and streamline creative asset approvals.
- Lead cross-functional efforts across Product, Data, Technology, Customer Success, and Design teams.
Requirements
- Experience in B2B marketing with a focus on SaaS, professional services, subscriptions, or complex sales.
- Excellent data analysis skills with the ability to interpret and use data to inform strategy.
- Highly confident in CRM and marketing automation systems.
- Ability to bring creativity to business and business to creativity.
- Ability to navigate a matrixed organizational structure.
- Ability to deliver marketing copy and B2B content in the authoritative voice of the BoF brand.
- Ability to network across an organization and build strong relationships.
- Ability to seamlessly switch gears between diverse products and multifaceted tasks.
- Ability to maintain sharp focus and manage high-capacity workloads effortlessly.
Skills
- B2B Marketing
- SaaS Marketing
- Professional Services Marketing
- Subscription Marketing
- Complex Sales Marketing
- Data Analysis
- CRM Systems
- Marketing Automation Systems
- Strategic Planning
- Campaign Execution
- Inbound Marketing
- Product Marketing
- Lead Management
- Content Collaboration
- Sales Enablement
- Stakeholder Management
- Cross-functional Collaboration
- Process Efficiency
- Content Strategy
- Marketing Collateral Creation
- Community Events Marketing
- Third-Party Collaboration
- Trialist Conversion Strategies
Location
- London
- New York
- Los Angeles
- Paris
- Milan
Work Type
- Maternity Cover
Experience Level
- Senior
About the Company
- The Business of Fashion is recognized globally for its authoritative, analytical perspective on the fashion and beauty industries.
- Our mission is to open, inform, and connect the global fashion and beauty industries.
- We serve over 100,000 paying members in more than 125 countries.
- BoF combines independent journalism with business advice, online learning, career tools, and events.
- We are a leading source of business intelligence and an influential voice in the fashion industry.
- The Business of Beauty offers similar coverage for the beauty and wellness space.
- Our team consists of over 100 professionals across London, New York, Los Angeles, Paris, and Milan.
Equal Opportunity
- BoF is committed to building a diverse workforce and is proud to be an Equal Opportunities employer.
- All applicants and employees receive equal treatment regardless of race, nationality, ethnic or national origin, religion or belief, sex or sexual orientation, gender, age, disability, marital or civil partner status, pregnancy or maternity.
- BoF is committed to building an inclusive environment where everyone can bring their authentic selves to work and reach their full potential.
- BoF is committed to providing an accessible environment for all applicants throughout any stage of the recruitment process.