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About the Role

As Campaign Lead – NSW Fan Hub, you’ll help bring the game closer to fans, participants and communities across NSW and ACT through engaging, locally relevant campaigns and activations. This role plays an important part in supporting AFL NSW/ACT’s fan engagement strategy across key initiatives including the AFL Premiership Season, AFLW, Sydney Derby, NAB AFL Auskick and community football programs. You’ll coordinate integrated campaigns across multiple channels and touchpoints while helping deliver experiences that strengthen connection to Australian Football.

Responsibilities

Support the planning and delivery of integrated fan engagement campaigns across AFL NSW/ACT
Coordinate campaign activity across digital, social, email, events and community activations
Assist in the delivery of campaigns aligned to key AFL initiatives including AFL, AFLW, Sydney Derby, NAB AFL Auskick and school and community football programs
Develop clear and concise campaign briefs for internal teams, agencies and external partners
Consult with stakeholders to align campaign objectives, audience targeting, messaging and deliverables
Coordinate briefing, approval and delivery processes across multiple departments and partners
Support fan experiences and activations across major AFL and AFLW events
Coordinate campaign content and creative assets across a range of marketing channels
Work with internal creative teams and external agencies to ensure campaign materials are delivered accurately and on time
Monitor campaign timelines, deliverables and budgets to support effective execution
Track campaign performance and contribute to reporting and post-campaign reviews
Identify opportunities to improve campaign delivery, stakeholder communication and campaign processes

Requirements

Demonstrated experience in marketing, campaigns, sport, events or fan engagement environments
Strong campaign coordination skills across multiple channels and stakeholders
Experience developing campaign briefs and managing briefing and approval processes
Strong written communication skills with the ability to tailor messaging to different audiences
Proven ability to manage competing priorities and timelines in a fast-paced environment
Strong organisational and project coordination capability with excellent attention to detail
Ability to build collaborative and effective working relationships with internal and external stakeholders
Experience supporting fan engagement, participation or community-focused initiatives
Confidence coordinating creative assets and campaign deliverables across multiple touchpoints
Ability to contribute ideas and insights that improve campaign effectiveness and audience engagement
Experience working with creative agencies, suppliers or cross-functional teams
Familiarity with AFL brand and communication standards or the ability to work within established brand frameworks
Experience in sport, entertainment or community engagement environments will be highly regarded
A current Class C Driver’s Licence
Successful candidate must hold a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check

Skills

Campaign coordination
Digital marketing
Social media marketing
Email marketing
Event coordination
Community engagement
Campaign brief development
Stakeholder consultation
Content coordination
Creative asset management
Project management
Reporting
Communication
Collaboration

Location

Work Type

6 Month Maximum Term Contract
Full-time

Benefits

Play The Day Your Way (flexible working)
My Development (coaching, mentoring, learning)
Play Well (health and wellbeing programme)
My Benefits (partner offers and discounts)

About the Company

The AFL is shaping the future of Australia’s game, aiming to progress the game so more people can love it, connect with it and see what is possible through it.
At the AFL, you will be part of a values-led team that aims high, backs each other and brings energy, care and integrity to work that matters. This is a place where people play to win, play as one team and play with passion, while always staying grounded in fairness, inclusion and respect. We work hard, support each other and create the conditions for our people to grow, perform and thrive.

Equal Opportunity

Our game brings people together, and we want our workplace to do the same.
We are committed to building a culture of belonging and an environment where people feel respected, included and able to thrive, and where diversity of background, experience and perspective makes us stronger.
Aboriginal and Torres Strait Islander peoples are encouraged to apply.
Whether you’re a footy fan or new to our game, we welcome everyone to apply.
We know great candidates don’t always tick every box – if this role excites you, we encourage you to apply, even if your experience doesn’t perfectly match the job description.
The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care.