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About the Role

CrowdStrike is seeking an experienced and motivated Field Marketing Manager to join its rapidly growing team in Japan. This new position is ideal for individuals looking for a role with tangible results. You will lead field efforts to expand CrowdStrike's business presence in Japan, building on the company's global success. In collaboration with the Director, Marketing Japan, you will define strategy and execute detailed marketing plans aligned with sales, partner, marketing, and business initiatives. The primary goal is to create demand and accelerate sales cycles for prospects and customers through integrated marketing programs, including Account Based Marketing (ABM), conferences, targeted field events, industry-specific campaigns, call campaigns, and webinars, as well as channel marketing activities. The role requires excellent strategic planning, flawless execution, and strong collaboration with sales leaders and key stakeholders.

Responsibilities

Research, plan and execute marketing programs, campaigns and events to drive demand and accelerate pipeline.
Plan and execute a 6-month rolling Field Marketing plan focused on meeting or exceeding pipeline goals.
Align with sales leadership to measure accounts engaged as a proportion of total addressable market and apply varied programs to increase marketing engagement across the region.
Define marketing plans to create/accelerate opportunities and build executive relationships that impact deal growth.
Drive account-based marketing mapped to sales target accounts.
Create, build and execute field events from tech demo days to C-level executive roundtables.
Track program results, measure program success, and report metrics via SFDC.
Maintain program budgets.
Work cross-functionally across all marketing departments (product marketing, corporate marketing, channel marketing) to implement field programs.

Requirements

B-to-B marketing experience, preferably in the fast-paced cybersecurity industry.
Demonstrable Field Marketing experience supporting field sales organizations and channel partners.
Experience in translating sales goals into credible marketing plans.
Skills in database marketing and growing a prospect database.
Skills in digital marketing and related forms of online engagement including progressive profiling and lead nurturing.
Budget management and forecasting skills.
Excellent collaboration skills in working cross-functionally with sales organization, corporate marketing, peers and channel teams.
Excellent presentation skills.
Excellent organizational and project management skills: lead cross-functional teams to deliver programs, manage multiple projects simultaneously, work on tight deadlines and keep all programs on schedule.
Experience in attending sales calls and Quarterly Business Reviews (QBRs) for the regions supported.
Experience in managing and negotiating vendor contracts.
Experience in tracking and measuring marketing events, programs and metrics.
Salesforce.com and Marketo experience a plus.

Skills

Field Marketing
Strategic Planning
Marketing Program Execution
Account Based Marketing (ABM)
Demand Generation
Pipeline Acceleration
Event Management
Budget Management
Forecasting
Collaboration
Communication
Presentation Skills
Organizational Skills
Project Management
Database Marketing
Digital Marketing
Online Engagement
Progressive Profiling
Lead Nurturing
Vendor Contract Management
Salesforce.com
Marketo

Location

Japan

Work Type

Full-time

Experience Level

Experienced

Benefits

Market leader in compensation and equity awards
Comprehensive physical and mental wellness programs
Competitive vacation and holidays for recharge
Paid parental and adoption leaves
Professional development opportunities for all employees regardless of level or role
Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
Vibrant office culture with world class amenities
Great Place to Work Certified™ across the globe

About the Company

CrowdStrike is a global leader in cybersecurity, protecting people, processes, and technologies that drive modern organizations.
Founded in 2011, its mission is to stop breaches, redefining modern security with the world's most advanced AI-native platform.
Customers span all industries, relying on CrowdStrike to keep businesses running, communities safe, and lives moving forward.
CrowdStrike is a mission-driven company that cultivates a culture of flexibility and autonomy, encouraging employees to own their careers.
The company is looking for passionate, innovative individuals with a fanatical commitment to customers, community, and each other.
CrowdStrike has disrupted the multi-billion-dollar endpoint security market.
The company is experiencing exciting growth in the APJ region.
CrowdStrike was founded to address the inadequacy of existing malware-based defenses against sophisticated attacks, requiring a new approach combining advanced endpoint protection with expert intelligence.
The core message is: We stop breaches.

Equal Opportunity

CrowdStrike is proud to be an equal opportunity employer.
We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed.
We support veterans and individuals with disabilities through our affirmative action program.
CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment.
The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed, ethnicity, religion, sex (including pregnancy or pregnancy-related medical conditions), sexual orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status with regard to public assistance, or any other characteristic protected by law.
All employment decisions are based on valid job requirements.
Assistance is available for those needing help accessing information or submitting an application.