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About the Role

This role focuses on attracting contractors to the Workyard brand and building market demand beyond existing acquisition channels. It involves making Workyard a recognized name among contractors through trade events, communities, and partnerships. The scope includes brand, positioning, demand generation, enablement, and customer marketing.

Responsibilities

• Sharpen Workyard's pitch to engage contractors quickly.
• Establish Workyard's presence and influence in contractor events, communities, and channels.
• Enhance the effectiveness of sales and partnerships.
• Develop happy contractors into case studies, references, advocates, and sources of expansion revenue.
• Define market positioning, including company description, target audience, differentiators, and core messaging.
• Lead demand generation through events, LinkedIn, community, forums, content, and partnerships.
• Manage customer marketing, including case studies, references, testimonials, and account expansion.
• Personally execute initial marketing initiatives to prove effectiveness.
• Scale proven marketing strategies by organizing resources and deploying budget.

Requirements

• Experience as an unproven operator with a strong drive, background in challenging fields like consulting, finance, ops, or product, and self-taught marketing acumen.
• Experience as an operator who has led marketing efforts at an early-stage company or learned from a high-performing team.
• World-class craft in producing and directing marketing artifacts (copy, deck spine, booth design, one-pagers).
• Ability to listen, gather signals, and translate them into compelling stories.
• Strong bias for action and self-fueled execution.
• Capacity to absorb problems and find solutions independently.
• Resourceful and technical, capable of data analysis and independent system use.
• Intellectual curiosity to deeply understand new topics.
• Strategic ability to debate prioritization and positioning with leadership.
• Commercial obsession with pipeline and revenue as primary performance indicators.

Skills

• Positioning
• Copywriting
• Content creation
• Communication
• Judgment
• Visual direction
• Video production
• Event management
• Booth design
• Data analysis
• System utilization
• Problem-solving
• Strategic thinking
• Prioritization
• Persuasion

Location

• SF Office
• Remote (Pacific or Central time)
• Travel required

Work Type

• Full-time
• Hybrid

Experience Level

• Early-stage
• Lead

Salary/Compensations

• Competitive base salary
• Meaningful equity

About the Company

• Workyard is a growing startup focused on the U.S. construction and trades markets.
• Provides an operating system for contractors, starting with accurate time cards.
• Offers solutions for job costing, scheduling, payroll, and margin protection.
• Serves contractors who build the physical world, focusing on practical problem-solving over hype.
• A lean, efficient, fast-growing company with a market-leading product and clear product-market fit.