Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

This role involves shaping and executing brand strategy to drive growth and enhance brand equity. It requires close collaboration with executive leadership, cross-functional teams, and external partners to develop and implement comprehensive brand strategies aligned with business objectives and target audience resonance. The position is within 21GRAMS, part of Real Chemistry, focusing on innovative, human-centered healthcare advertising.

Responsibilities

Lead the development of brand positioning, messaging, and creative briefs.
Collaborate with cross-functional teams including Account Management, Creative, and Project Management to develop integrated omnichannel campaigns.
Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing, incorporating relevant insights into strategy development.
Develop and implement comprehensive strategies to effectively reach target audiences, drive brand awareness, and contribute to client campaign success.
Design and facilitate workshops.
Lead Tactical and Brand planning.
Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges.
Drive innovation in brand strategy and marketing approaches to maintain a competitive edge.
Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, using insights to inform future strategies.
Provide strategic guidance and mentorship to team members, fostering collaboration, creativity, and continuous learning.

Requirements

Bachelor’s degree in business administration, Marketing, or related field.
10+ years of experience in Brand Strategy or related roles within an advertising agency.
Proven track record of developing and implementing successful brand strategies.
Strong leadership skills with the ability to inspire and motivate cross-functional teams.
Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making.
Exceptional communication and presentation skills, with the ability to articulate complex ideas and strategies clearly.
Demonstrated ability to thrive in a fast-paced, dynamic environment, managing multiple projects and priorities simultaneously.
Alignment with company values: Best Together, Impact-Obsessed, Excellence Expected, Evolve Always, and Accountability with an “I”.
Adaptable, resilient, and open to adjusting scope, responsibilities, and focus as the company grows.
Proactive, driven, and resourceful with strong prioritization skills and a desire to dive into data.
Highly organized self-starter, able to work independently and under tight deadlines.

Skills

Leadership
Analytical skills
Problem-solving
Data-driven decision-making
Communication
Presentation skills
Project management
Prioritization
Market research
Consumer insights
Competitive analysis
Omnichannel marketing
Brand positioning
Messaging
Creative brief development

Location

New York City
Boston
Chicago
Carmel
Lambertville
San Francisco
Remotely within the US

Work Type

Hybrid
Full-time

Experience Level

10+ years of experience

Education Level

Bachelor’s degree in business administration, Marketing, or related field

Salary/Compensations

$240,000-$280,000

Benefits

Comprehensive benefit program and perks
Free snacks in offices
Generous holiday and paid time off
Options for private medical, dental, and vision plans
Support in saving for the future
Mental wellness coaching and support
Access to more than 13,000 online classes with LinkedIn Learning

About the Company

Real Chemistry aims to make the world a healthier place by transforming healthcare through scientific expertise, human-centered creativity, and AI-driven insights. It is a global agency providing a full suite of services across healthcare communications and marketing to clients, including top players in the pharmaceutical and biotech industries. The company's #LifeatRealChem culture is rooted in its people, emphasizing collaboration and excellence. 21GRAMS, part of Real Chemistry, takes an innovative approach to advertising, focusing on making healthcare more human in its work, client relationships, and internal culture.

Equal Opportunity

Real Chemistry is an Equal Opportunity employer. The company strives to build and sustain an inclusive and equitable work environment where employees feel empowered to leverage their personal and professional expertise. Motivated and qualified applicants are encouraged to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Accommodations are available throughout the interview process.