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About the Role

This role involves leading the planning and delivery of high-profile digital campaigns across Manchester City owned channels and paid media platforms, collaborating with commercial partners to create engaging and measurable campaigns that deliver value to the brand and business.

Responsibilities

• Lead the planning and delivery of high-profile digital campaigns across Manchester City owned channels and paid media platforms.
• Collaborate with commercial partners to develop creative and measurable campaigns.
• Engage audiences globally and deliver value for both the brand and the business.
• Work closely with teams across partnerships, marketing, retail, legal, and content production to bring campaigns to life.
• Identify new opportunities for audience growth and monetisation.
• Contribute digital insight, campaign thinking, and media expertise to partnership proposals and sales conversations.
• Help shape new revenue opportunities across content, publishing, and paid media activity.
• Contribute to a collaborative and creative team culture, supporting innovation and continuous improvement.

Requirements

• Experience planning and delivering digital media campaigns across paid and owned channels.
• Working knowledge of branded content.
• Strong understanding of media planning, paid advertising, and audience engagement strategies.
• Ability to build positive relationships with partners, stakeholders, and cross-functional teams.
• Confidence presenting ideas, campaign plans, and performance insights to a range of audiences.
• Commercial awareness with the ability to identify opportunities that support business growth.
• Interest in digital innovation, content trends, and the evolving sports and entertainment landscape.

Location

• Manchester
• London

Work Type

• Full-time

Benefits

• 26 days’ annual leave plus a day off for your birthday
• Private healthcare and dental cover
• Annual discretionary bonus
• Health Cash Plan
• Employee Assistance Programme with 24/7 GP support
• Company pension and life assurance
• Cycle to work scheme
• Give As You Earn scheme
• Discounted match tickets
• Savings in the City Store
• Free City+ subscription
• Stadium tour discounts
• Wider retail and lifestyle offers

About the Company

• City Football Group is the world’s leading private owner and operator of football clubs – with full or partial ownership of clubs in cities across the world including Manchester, New York, Melbourne and Montevideo.
• Our Commercial Media team works at the intersection of partnerships, content and digital innovation.
• The team develops impactful campaigns for global partners, supports new business opportunities and explores new ways to grow audiences and commercial value across Manchester City channels and content.

Equal Opportunity

• City Football Group is committed to achieving workforce diversity and we pride ourselves on creating an inclusive working environment.
• We welcome all applications irrespective of social and cultural background, national origin, race, age, sex, gender identity, disability - physical or hidden, sexual orientation, veteran status, religious belief, or any other characteristics protected by law.
• We provide a fully inclusive and accessible recruitment process.
• We encourage all applicants to reach out if they require any support or accommodations to enable them to thrive throughout our recruitment process.
• Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us.