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About the Role

Dawn Homes Management seeks a dynamic, creative, and driven individual to shape the future of apartment communities and the corporate brand across the Northeast. This role requires a passion for storytelling, branding, digital strategy, content creation, analytics, and collaboration, bringing communities to life through marketing while working closely with leasing teams, leadership, and vendors to achieve meaningful results. The ideal candidate is energized by creativity, enjoys seeing ideas come to life, and thrives in a fast-paced environment where their voice matters.

Responsibilities

Lead marketing initiatives for a portfolio of apartment communities and the DHM corporate brand.
Develop creative campaigns to drive qualified traffic, engagement, and leasing performance.
Plan and execute digital, social media, email, print, and event-based marketing campaigns.
Create "burst" campaigns and special promotions to support occupancy goals and leasing momentum.
Shape and evolve the visual identity and storytelling of communities.
Manage and optimize social media platforms.
Manage and optimize Internet Listing Services (ILS).
Manage and optimize reputation management.
Manage and optimize website content and digital presence.
Audit SEO performance and recommend strategies to improve visibility and traffic.
Coordinate photography, videography, and creative assets to maintain fresh and engaging branding.
Research emerging marketing trends, platforms, and local opportunities.
Analyze campaign performance and marketing KPIs, including lead volume and conversion rates.
Use data and insights to improve strategy and identify opportunities.
Manage lead tracking and marketing technology platforms.
Train and support on-site teams on marketing systems and best practices.
Partner closely with leasing teams, operations, revenue management, and executive leadership.
Maintain strong relationships with marketing vendors, agencies, and partners.
Travel periodically to communities for content creation, branding reviews, and campaign support.

Requirements

3+ years of marketing experience.
Multifamily or real estate marketing experience is a plus.
Experience with Canva and CRM platforms is a plus.
Graphic design, photography, or video experience is a strong plus.
Experience with RealPage and Timberline is a plus.

Skills

Storytelling
Branding
Digital strategy
Content creation
Analytics
Collaboration
Creative thinking
Attention to detail
Strong understanding of social media marketing
Strong understanding of SEO and digital advertising
Strong understanding of web analytics
Strong understanding of campaign strategy
Balancing creativity with analytics and performance tracking
Strong communication skills
Strong interpersonal skills
Ability to thrive in a collaborative, fast-paced office environment

Location

Albany, NY
Occasional travel to apartment communities throughout the portfolio

Work Type

Full-Time
In-person role
Monday–Friday, 9:00 AM – 5:00 PM

Experience Level

3+ years of marketing experience

Benefits

Bonus Plan
Medical Insurance
Dental Insurance
Disability Insurance
Life Insurance
LTD Insurance
Vision Insurance
Flex Spending Plans
401(k) Match
Paid Time Off
Employee Assistance Program
Apartment Rent Discount

About the Company

Dawn Homes Management is a growing real estate brand.
The company values creativity, innovation, and community.
Offers direct work with company leadership and a real voice in marketing strategy.
Provides opportunity to make a visible impact across an expanding portfolio.
Fosters creative freedom to develop campaigns and branding initiatives.
Features a collaborative in-office environment with a strong team culture.
Offers a blend of creative marketing and data-driven strategy.
Provides ability to grow with a fast-moving organization.