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About the Role

In this role, you will play an essential part in growing our brands’ impact by developing and executing highly-effective marketing strategies that expand our reach and engagement. You’ll lead a range of content, field marketing, and brand marketing initiatives that help students gain confidence. To support growth in the UK, you will serve as a partner for our UK-based sales teams and develop and execute marketing programmes that support lead generation, customer retention, brand awareness, and more.

Responsibilities

Manage MyTutor’s B2C marketing program
Manage the brand marketing plan, developing and executing consumer strategies that attract and retain customers
Refine and develop brand messaging including writing/producing emails and content marketing materials
Manage the strategy and execution of seasonal and promotional campaigns; coordinate marketing and communications efforts
Manage and optimize brand social media
Collaborate across the business to devise creative and effective strategies
Support product marketing with customer communications
Develop a strong understanding of key audiences including parents and tutors
Create and execute field marketing campaigns to attract new customers
Develop marketing collateral, email campaigns, and sales enablement resources
Partner with our Events team to support marketing and sales events, including pre- and post-event outreach
Gain a strong understanding of our audience/customer base at the school and trust level, with an emphasis on school administrator audiences
Maintain an active pulse on market trends in the region

Requirements

BA/BS degree and 7+ years of brand marketing, communications, and/or integrated marketing experience, including with consumer-facing brands
Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources
Written communication: You are an exceptional writer who knows how to clearly communicate a message and make every word count
You get things done: You’re a self-starter, detail- and deadline-oriented, organised, and adaptable. You have the ability to manage complex, cross-functional projects from start to finish and rally stakeholders around a common goal
Interpersonal skills: You’re a team player, have excellent verbal communication skills, and can successfully collaborate with colleagues across varied teams
Customer-focused: You bring deep empathy for tutors, parents, students, and school administrators as well as the ability to balance business outcomes with customer outcomes
Edtech knowledge: A working knowledge of the UK educational system and an aptitude to quickly learn about edtech and the UK tutoring space
Safeguarding is everyone’s business at MyTutor – we are committed to safeguarding the welfare of children, young people and adults, and we expect all team members to share this commitment.
This position is subject to an Enhanced DBS Disclosure check with children's barred list check.

Skills

Google Workspace
social media publishing

Location

London, UK

Work Type

Onsite

Experience Level

7+ years

Education Level

BA/BS degree

About the Company

IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products.
1 in 4 students in the United States uses IXL.com
Rosetta Stone provides an immersive learning experience for 25 languages
Wyzant is the nation's largest community of tutors, covering 300+ subjects
Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources
Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal.
We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.
At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work.

Equal Opportunity

IXL Learning is an equal opportunity employer and does not discriminate against applicants and employees based on any legally protected category.