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About the Role

Cockroach Labs is hiring an entry-level Sales Development Representative focused on driving pre-event marketing engagement, generating event registrations, building awareness, and setting meetings ahead of key marketing programs and field events.

Responsibilities

• Execute high-volume, structured outreach (email, phone, LinkedIn) to drive registrations and attendance for priority marketing programs.
• Coordinate pre-event meeting setting with target prospects.
• Work from event-specific target lists provided by Marketing to ensure full coverage of priority accounts.
• Follow established outreach sequences and messaging playbooks for each event type.
• Track outreach activity, responses, and registration confirmations in Salesforce and Outreach.
• Share registration status and engagement updates with the Marketing and Events team.
• Share outreach activity summaries and engagement updates with SDR leadership after each event cycle.
• Communicate registration confirmations and attendance updates to the Marketing and Events team.
• Adhere to established SDR team workflows and processes for event-driven outreach and follow-up.

Requirements

• 6 months to 1 year of experience in sales development, lead generation, or demand generation support.
• Familiarity with tools such as Salesforce, Outreach, Nooks, ZoomInfo, and LinkedIn Sales Navigator.
• Strong ability to work cross-functionally with Marketing, SDR leadership, and Sales.
• Interest in marketing signals, campaign performance, and conversion metrics.
• BA/BS degree or equivalent practical experience.
• Familiarity with marketing operations concepts such as lead scoring, attribution, and marketing automation.
• Experience supporting field marketing or event-driven pipeline generation.
• Exposure to data-driven outreach experimentation or A/B testing.

Skills

• Salesforce
• Outreach
• Nooks
• ZoomInfo
• LinkedIn Sales Navigator

Location

• Austin, TX

Work Type

• Hybrid

Experience Level

• Entry-level
• 6 months to 1 year

Education Level

• BA/BS degree or equivalent practical experience

Salary/Compensations

• $45,000—$52,500 USD

Benefits

• Stock Options
• Medical Insurance
• Vision Insurance
• Dental Insurance
• Life and Disability Insurance
• Professional Development Funds
• Flexible Time Off
• Paid Holidays
• Paid Sick Days
• Paid Parental Leave
• Retirement Benefits
• Mental Wellbeing Benefits

About the Company

• Category-defining tech. Career-defining work.
• CockroachDB makes it easier for companies to build and scale apps.
• We tackle problems head-on and focus on solutions that create lasting impact.
• Cockroach Labs has a hybrid work model, with Roachers that are local to one of our offices coming in on Mondays, Tuesdays, and Thursdays and working flexibly the rest of the week.
• We are committed to fostering a workplace that encourages collaboration and allows us all to do our best work.

Equal Opportunity

• Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce.
• If you need additional accommodations to feel comfortable during your interview process, please email us at accessibility@cockroachlabs.com.