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About the Role
Real Chemistry is seeking an EVP, Strategy Director to lead brand strategy development and execution, driving growth and enhancing brand equity. This role involves close collaboration with executive leadership and cross-functional teams to create comprehensive strategies that align with business objectives and resonate with target audiences.
Responsibilities
- Lead the development of brand positioning, messaging, and creative briefs that effectively communicate brand story
- Collaborate closely with cross-functional teams including Account Management, Creative, and Project Management teams to develop integrated omnichannel campaigns that deliver measurable results
- Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing, and incorporate relevant insights into strategy development
- Develop and implementing comprehensive strategies that effectively reach target audiences, drive brand awareness, and ultimately, contribute to the success of our clients' campaigns
- Design and facilitate workshops
- Lead Tactical and Brand planning
- Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace
- Drive innovation in brand strategy and marketing approaches to stay ahead of industry trends and maintain a competitive edge
- Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, and use insights to inform future strategies
- Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning
Requirements
- Bachelor’s Degree in Business Administration, Marketing, or related field
- 10+ years of experience in Brand Strategy or related roles within an advertising agency, with a proven track record of developing and implementing successful brand strategies
- Strong leadership skills with the ability to inspire and motivate cross-functional teams
- Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making
- Exceptional communication and presentation skills, with the ability to articulate complex ideas and strategies in a clear and compelling manner
- Demonstrated ability to thrive in a fast-paced, dynamic environment, managing multiple projects and priorities simultaneously
- Adaptable, resilient, and comfortable adjusting scope, responsibilities, and focus as the company grows
- Proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data
- Highly organized self-starter, able to work independently and under tight deadlines
Skills
- Brand Strategy
- Brand Positioning
- Messaging Development
- Creative Briefs
- Omnichannel Campaigns
- Market Research
- Consumer Insights
- Competitive Analysis
- Data-Driven Decision-Making
- Leadership
- Mentorship
- Communication
- Presentation Skills
Location
- New York City, US
- Boston, US
- Chicago, US
- Carmel, US
- Lambertville, US
- San Francisco, US
- Remote, US
Work Type
- Hybrid
- Remote
Experience Level
- 10+ years of experience
Education Level
- Bachelor’s Degree
Salary/Compensations
- $300,000 - $330,000
Benefits
- Generous holiday and paid time off
- Options for private medical, dental, and vision plans
- Support in saving for the future
- Mental wellness coaching and support
- Access to more than 13,000 online classes with LinkedIn Learning
- Free snacks (in office locations)
- Office locations in key markets
About the Company
- Real Chemistry is a global agency providing a full suite of services across healthcare communications and marketing to clients in the pharmaceutical and biotech industries.
- 21GRAMS, part of Real Chemistry, focuses on making healthcare more human through innovative advertising.
- The company culture emphasizes collaboration, excellence, and impact.
- Real Chemistry is Great Place to Work® certified.
Equal Opportunity
- Real Chemistry is an Equal Opportunity employer.
- Encourages motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates.
- Provides accommodations throughout the interview process upon request.