About the Role
Maximize the sale of supplier brands to the Trade and consumer through effective regional planning, selling, merchandising, and communicating that permits the achievement of company and supplier objectives.
Responsibilities
- Develop & execute annual brand plans for each supplier.
- Manage and coordinate all marketing, advertising and promotional activities: point of sales, sales tools, creative assets.
- Plan marketing and branding objectives.
- Create and facilitate marketing presentations.
- Develop an effective A&P strategy and manage the marketing budgets.
- Gather and analyze customer insights and opportunities related to category positioning, category trend analysis, competitive programming.
- Build innovation launch plans, initial order quantities, packaging requirements, product positioning, sell sheets, specs & pricing.
- Drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account managers.
- Monitor field implementation and execution of programs for assigned brands to ensure product pricing and promotion.
- Build and maintain calendar of business reviews for key portfolio partners.
- Execute monthly performance reviews including volume performance, shipments, inventory etc.
- Regularly interact with field management to update programming and brand priorities, brand standards and best practices leading to successful execution in the market.
- Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives.
- Perform other job-related duties as assigned.
Requirements
- Bachelor’s degree or an equivalent combination of education and experience
- Five years of industry related sales experience within the distribution, hospitality or supplier community
- Must have wine experience in either sales or marketing
- Must have strong analytical skills
- Valid Driver’s license and ability to obtain and maintain auto liability insurance
- Comprehensive understanding of the industry including varietals, product/pairing techniques, basic production, and service
- Ability to adapt and can assist a variety of internal customer groups and varying personality types preferrred
- Must have strong negotiation skills; demonstrate an entrepreneurial spirit
- Ability to create and sell innovative ideas
- Goal oriented, focused, and assertive individual who needs a little direction or supervision
- Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or adding machine
- Physical demands with activity or condition may include occasional to the rare amount of time include walking, bending, reaching, standing, and stooping
- May require occasional lifting/lowering, pushing, carrying, or pulling up to 40lbs
Skills
- Analytical skills
- Negotiation skills
- Entrepreneurial spirit
- Innovative ideas
- Goal oriented
- Focused
- Assertive
Work Type
- Full-time
Experience Level
- Five years of industry related sales experience
Education Level
- Bachelor’s degree or an equivalent combination of education and experience
Salary/Compensations
- $80,000 - $95,000 / year
Benefits
- Comprehensive medical, dental, vision, disability, and life insurance coverage.
- Wellness initiatives
- Parental leave
- Vacation accrual
- Paid sick leave
About the Company
- Southern Glazer’s is the premier wine and spirits distributor.
- Southern Glazer’s is one of Forbes’ Top Private Companies.
- Southern Glazer’s is a family-owned business with deep roots dating back to 1933.
- Southern Glazer’s has a well-earned positive reputation, continually achieving accolades for outstanding workplace culture.
- Southern Glazer’s creates a culture where people are valued, supported, and provided opportunities for growth and belonging.
- Southern Glazer’s is part of a team that values excellence, innovation, and community.
- This is an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.
Equal Opportunity
- Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
- This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
- SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records.
