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About the Role

Innovative PR is seeking a Public Relations Account Executive for its Beauty & Lifestyle Team. This role requires a proven ability to plan and execute PR strategies, secure press coverage, communicate with talent agents for deals, and coordinate events. The ideal candidate will possess excellent written communication skills, a strong understanding of the media landscape, and a passion for amplifying client brand presence.

Responsibilities

Serve as a primary client contact, managing and driving multiple client account programs and teams to deliver strategic value.
Directly manage day-to-day activities on client accounts and lead regular conference calls.
Plan, develop, and advise clients on integrated and measurable PR initiatives.
Advise clients on positioning and messaging.
Engage in daily press interaction, nurturing relationships with key editors across all channels through regular communication and media meetings.
Draft media and client materials, including press releases, bios, talking points, and media alerts.
Delegate duties and review the work of supporting team members.
Brainstorm creative partnership and activation ideas for clients and new business opportunities.
Develop full launch strategies for client partnerships and activations.
Manage the planning and execution of client events, including staffing, production, invite outreach, and budget.
Multitask across multiple client accounts and projects under deadline, managing client timelines and budgets.
Ensure key milestones and projects are on track, within prescribed timelines, and on budget.
Collaborate with the Influencer Team to provide recommendations and outreach for brand partnerships.
Stay informed about entertainment and celebrity tastemakers for partnership advisory of brand campaigns.
Track industry trends and identify relevant opportunities for clients.
Display exceptional verbal and written communication skills.
Assist in the development of proposals for new business presentations.

Requirements

Bachelor’s degree in Business, Public Relations, Communications, Journalism, Marketing, or a related field.
A minimum of 3-5 years of previous experience working with beauty and lifestyle brands in-house or at a public relations agency.
Advanced proficiency in Microsoft Office products (Word, PowerPoint, Excel).
Advanced proficiency in Google Workspace products (Sheets, Slides, Spreadsheets).
Must have a minimum of 2 years of experience with editorial outreach and editor relationships.
A minimum of 2 years of previous experience working with Influencers and/or Influencer marketing campaigns.
Proven track record of securing media coverage and managing successful client campaigns.
Exceptional written and verbal communication skills, with the capacity to craft compelling stories and communicate effectively with clients, media, and team members.
Excellent organizational skills with a keen attention to detail.
Ability to develop and implement comprehensive PR strategies that align with client objectives and market opportunities.
Proficiency in PR tools (e.g., Muck Rack, Cision).

Skills

Public Relations
Media Relations
Event Coordination
Client Management
Strategic Planning
Content Creation
Influencer Marketing
Brand Partnerships
Communication Skills
Organizational Skills
Microsoft Office Suite
Google Workspace
PR Tools (Muck Rack, Cision)

Location

Los Angeles
New York
Taipei

Work Type

Flexible work from home options available

Experience Level

3-5 years of previous experience
Minimum of 2 years of experience with editorial outreach
Minimum of 2 years of previous experience working with Influencers

Education Level

Bachelor’s degree in Business, Public Relations, Communications, Journalism, Marketing, or a related field

About the Company

Innovative PR is a lifestyle boutique strategic marketing and communications firm with offices in Los Angeles, New York, and Taipei.
With over 15 years of expertise, we collaborate closely with industry-leading brands, influencers, and organizations to deliver impactful results.
Our approach combines strategic targeting, strong pitching, and established relationships to secure prominent placements in print, digital, and multimedia spaces.
Our diverse clientele includes top names in the consumer products, fashion, tech, design, beauty, food, beverage, hospitality, and entertainment industries.