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About the Role

The Social Buyer is responsible for planning, executing, optimizing, and reporting on paid social media campaigns across various platforms. This role ensures campaigns are delivered efficiently, meet performance KPIs, and contribute to broader marketing and business objectives. The ideal candidate combines analytical skills, platform expertise, creativity, and a strong understanding of consumer behavior.

Responsibilities

• Develop paid social strategies aligned with client or brand objectives.
• Recommend platform mix, targeting approaches, audience segmentation, and budget allocation.
• Participate in integrated planning with media, creative, and analytics teams.
• Build and launch paid social campaigns across major platforms.
• Set up tracking using pixels, UTMs, and platform conversion APIs.
• Ensure proper pacing and delivery of budget and impressions.
• Monitor daily campaign performance and optimize toward KPIs.
• Test creative variations, audiences, bidding strategies, and placements.
• Identify trends, insights, and opportunities to improve results and efficiency.
• Prepare weekly, monthly, and end-of-campaign reports.
• Translate complex data into clear insights and actionable recommendations.
• Present results to internal teams and/or clients.
• Work with creative teams on briefing, reviewing, and testing social assets.
• Coordinate with analytics or tech teams on tagging, tracking, and data flows.
• Manage deadlines, deliverables, and platform requirements.

Requirements

• 1–3 years of experience in paid social media buying or digital media.
• Retail DTC (Direct-to-Consumer) client and US market experience a plus.
• Strong knowledge of social platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat, etc.).
• Proficiency with analytics tools (e.g., Adobe analytics, Google Analytics, or other web analytics platforms).
• Experience with pixels, conversion APIs, and event tracking.
• Ability to analyze data and communicate insights clearly.
• Strong attention to detail, organization, and time management.

Skills

• Paid social media buying
• Digital media
• Social platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat, etc.)
• Analytics tools (Adobe analytics, Google Analytics, or other web analytics platforms)
• Pixels
• Conversion APIs
• Event tracking
• Data analysis
• Communication
• Attention to detail
• Organization
• Time management

Location

• Toronto

Work Type

• Full time
• Permanent

Experience Level

• 1-3 years

Salary/Compensations

• $50k-$57k

Benefits

• Medical
• Dental
• RRSP
• Paid time off

About the Company

• For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences.
• Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.
• Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.
• Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.
• Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

Equal Opportunity

• We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results.
• We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.
• We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.