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About the Role

As our German Copywriter, you will be responsible for Juniper's voice in our fastest-growing market. You will write everything from campaign concepts and VO scripts to landing pages, emails, and in-app content. You will work at the intersection of brand and performance, bringing creative ideas to life while ensuring our messaging is consistent, engaging, and clinically credible. This role is managed by our Creative Lead in Berlin.

Responsibilities

Develop the tone of voice and glossary for product and brand, taking responsibility for them.
Write clear, empathetic copy with personality, setting the highest standard for all German market copy.
Develop new ideas based on insights and collaborate with the creative team to incorporate them into campaign concepts and scripts.
Support the acquisition team with briefs for various channels (Ads, Landing Pages, Emails, Articles, Press Releases, App, Website, etc.).
Develop ideas and support creation for performance marketing and all other owned media channels.
Shape the messaging and positioning for new Eucalyptus products, campaigns, initiatives, and features.

Requirements

More than four years of experience as a German Copywriter in an agency, in-house team, or as a freelancer.
Native German speaker with advanced English proficiency.
Solid experience with creative development processes, from concepts and ideas to creation and execution.
Ability to communicate clearly and present copy and ideas in response to briefs.
Ability to work independently, take initiative, and solve problems in a fast-paced environment.
Ability to persuade key stakeholders and work collaboratively within a team.
Proven ability to bring people along on a journey, ensuring they understand changes and their reasons.

Skills

Copywriting
Brand Messaging
Performance Marketing
Creative Development
Stakeholder Management
Problem Solving
Communication

Location

Berlin

Work Type

Full-time

Experience Level

4+ years

Benefits

High responsibility
Regular feedback
Support for professional growth from day one
Opportunity to join a motivated team
Talented colleagues solving complex problems at scale
Fast-paced environment with open design

About the Company

Eucalyptus is on a mission to make good health last a lifetime, focusing on long-term care for conditions like obesity.
Eucalyptus is the company behind Juniper, a leading weight-management program combining medication with personalized support.
Eucalyptus has experienced significant growth, including 130% YoY revenue growth and over $100M raised.
Eucalyptus has supported over 350,000 patients and received NICE endorsement for NHS services.
Eucalyptus offers tailored services in Germany and Japan.
Eucalyptus also supports a family of online clinics for men's health, fertility, skincare, and preventative care.
Eucalyptus aims to support one million patients globally within three years, expanding into new health conditions, demographics, and countries.
Eucalyptus is building the world's largest international digital health company.
The company offers a fast-paced, challenging, and deeply rewarding work environment.
Work at Eucalyptus directly impacts how patients engage with Juniper, providing real-time impact visibility.

Equal Opportunity

Eucalyptus values individuals from all backgrounds, experiences, and perspectives, embracing the unique qualities each person brings.
Applicants are encouraged to disclose any reasonable adjustments needed during the interview process.
AI-assisted tools are used to help teams work more efficiently, including in recruitment; however, all hiring decisions are made by people, and every application is reviewed by a member of the recruitment team.