Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Tri-Vin Wines and Spirits seeks a strategic, results-driven leader to direct marketing initiatives across its wine and spirits portfolio. This role involves overseeing brand-building, sales support, digital marketing, and market activation to drive awareness, engagement, and revenue. The director will collaborate with executive leadership, sales, suppliers, distributors, and creative partners to develop impactful strategies, balancing strategic thinking with hands-on execution in a fast-paced, entrepreneurial environment.

Responsibilities

Develop and execute comprehensive marketing strategies for wine and spirits brands.
Lead annual marketing planning, budgeting, and campaign development.
Align marketing initiatives with company growth objectives and sales priorities.
Oversee brand positioning, messaging, and visual consistency across all channels.
Identify opportunities to increase market visibility, consumer engagement, and brand awareness.
Create and implement marketing programs for on-premise and off-premise channels.
Oversee seasonal campaigns, promotional initiatives, events, and activations.
Collaborate with suppliers and distributor partners on marketing initiatives.
Manage development of POS materials, presentations, digital assets, and sales support tools.
Drive innovative ideas for distribution growth and customer engagement.
Lead and mentor internal marketing and creative personnel.
Manage external agencies, vendors, freelancers, and marketing partners.
Partner with sales leadership to support market priorities and national account initiatives.
Collaborate cross-functionally with operations, finance, and executive leadership.
Oversee project timelines, deliverables, and marketing budgets.
Oversee website content, social media strategy, email marketing, and digital campaigns.
Ensure digital marketing initiatives align with company branding and objectives.
Analyze digital and campaign performance metrics for optimization.
Support content development for brand storytelling and consumer engagement.
Monitor campaign performance, ROI, and sales impact.
Utilize market trends and industry insights for strategic decisions.
Prepare regular reporting and presentations for executive leadership.
Identify opportunities for operational and marketing efficiencies.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
8+ years of marketing experience, preferably in beverage alcohol, CPG, or related industries.
Strong understanding of wine and spirits distribution, supplier relationships, and market activation.
Experience leading integrated marketing campaigns from concept through execution.
Proven leadership and team management experience.
Strong project management and organizational skills.
Proficiency with Microsoft 365 and marketing platforms.
Excellent communication, presentation, and interpersonal skills.
Ability to manage multiple priorities in a fast-paced environment.

Skills

Project management
Organizational skills
Microsoft 365 proficiency
Marketing platforms proficiency
Communication
Presentation
Interpersonal skills
Leadership
Team management
Strategic thinking
Hands-on execution
Budgeting
Campaign development
Brand positioning
Digital marketing
Content development
Performance analysis
Market trend analysis

Location

New Rochelle, NY

Work Type

Full-Time
On-site

Experience Level

8+ years of marketing experience

Education Level

Bachelor’s degree in Marketing, Communications, Business, or related field preferred

Salary/Compensations

$110,000–$150,000 Annually

Benefits

Competitive base salary
Comprehensive benefits package
Medical insurance
Dental insurance
Vision insurance
401(k) retirement savings plan with company match
Paid time off
Company holidays
Disability insurance coverage
Life insurance coverage
Flexible spending accounts
Professional development opportunities
Continued learning within the wine and spirits industry

About the Company

Tri-Vin Wines and Spirits leads marketing initiatives across its wine and spirits portfolio.
The company values its employees as key to its success.

Equal Opportunity

Tri-Vin Wines and Spirits is an Equal Opportunity Employer.
Committed to creating an inclusive workplace.
Does not discriminate based on race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.