Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
We are looking for a passionate PR Manager for Fashion & Lifestyle brands with 3-5 years of experience. You will use your PR expertise to shape the world of fashion and lifestyle by telling authentic and impactful stories about collections, creative visions, brand heritage, and modern brand worlds.
Responsibilities
- Develop and implement integrated PR and influencer strategies for fashion & lifestyle brands, from product launch to brand building.
- Conceptualize and execute relevant stories around fashion, style, design, craftsmanship, brand heritage, cultural relevance, and modern luxury & lifestyle topics.
- Write press releases, pitches, interviews, product texts, and social copy for targeted placement in fashion, lifestyle, trade, and business media.
- Manage the end-to-end influencer and VIP lifecycle: research & matching, briefings, contract negotiation, production support, rights management, and reporting.
- Operationally manage product launches, performance campaigns, and social activations, including timeline, budget, and deliverable management.
- Conceptualize and execute press days, collection previews, fashion shows, store openings, private dinners, and seeding moments, including guest management, location scouting, execution, and success evaluation.
- Collaborate closely with creative, strategy, production, and client services teams, and manage external partners, VIP management, and creator agencies.
- Track relevant KPIs (clippings, reach, share of voice, engagement, UGC, performance metrics), report on them, and optimize strategies.
- Maintain and expand a strong network of fashion editors, lifestyle media, celebrities, stylists, communities, and creators.
Requirements
- 3-5 years of experience in PR, influencer, or brand communication, ideally with fashion and lifestyle experience (agency or in-house).
- Modern understanding of fashion & culture, including dynamics of modern fashion, luxury, and lifestyle brands, cultural relevance, trends, aesthetics, communities, and contemporary brand communication.
- In-depth experience in end-to-end management of creator campaigns, including contracting, budget responsibility, and reporting.
- Excellent writing skills in German and good English proficiency; adept at crafting texts for press, social media, and briefings.
- Strong conceptual and creative abilities with a knack for stories, formats, and PR activation mechanics.
- Proficient in project management tools (e.g., Asana, Teams) and office suites.
- Experience with email marketing tools (Mailchimp/rapidmail), Slack, SharePoint/Drive, and AI/guest management/reporting tools.
- Experience in contract negotiation, budget planning, and payment controlling for creator campaigns.
- Team player with a high standard for quality, structured work approach, resilience, initiative, hands-on mentality, and a genuine drive for strong brands in the fashion & lifestyle sector.
Skills
- PR Strategy
- Influencer Marketing
- Brand Communication
- Content Creation
- Media Relations
- Event Management
- Project Management
- Budget Management
- Contract Negotiation
- Reporting & Analytics
- Network Building
- Fashion & Lifestyle Trends
- German
- English
Location
- Rosenthaler Platz
- Mobile Working
Work Type
- Full-time
- Hybrid
Experience Level
- Mid-Level
- 3-5 years
Benefits
- Exciting, cross-media client projects in fashion & lifestyle.
- Significant creative freedom, personal responsibility, and short decision-making processes in a collegial team.
- Modern design office at Rosenthaler Platz.
- Voucher benefits or company Deutschlandticket for permanent employees.
- Training and development opportunities to enhance professional and personal skills.
About the Company
- M+C Saatchi is a global brand communication agency founded under the umbrella of the worldwide M+C Saatchi network in London.
- The agency has over 2000 employees with offices in Milan, London, Sydney, Amsterdam, Cape Town, New York, Los Angeles, and Berlin.
- Core services include brand strategy, campaigns, PR & influencer relations, sponsoring, events & brand experience, social media, and content production.
- The M+C Saatchi Germany team has worked on projects for Peloton, The North Face, ING, Lidl, Porsche, Porsche Design, Mercedes-Benz Vans, Nike, Ferrero, Heineken, WHOOP, UEFA, Riot Games, and Volkswagen.
- Our goal is to help clients create impactful 360° communication that engages their target audiences.