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About the Role

Lead product marketing strategy and execution for Precious Jewelry & Watches in the US market, driving brand desirability, client engagement, and long-term growth. Define product positioning, lead go-to-market strategies, and orchestrate 360-degree campaigns across channels. Collaborate with Global WFJ teams and cross-functional partners including Retail, CRM, Media, PR, Digital, and Merchandising to ensure consistent and impactful storytelling. The ideal candidate brings luxury expertise, strong strategic thinking, and an understanding of the luxury precious jewelry and watch market.

Responsibilities

• Drive brand awareness, client engagement, and revenue growth for precious jewelry and watches by developing 360-degree marketing strategies, managing product launches, and directing client experiences.
• Define vision, brand positioning, and product marketing strategies for Precious Jewelry and watch collections, including launch packages and campaign orchestration.
• Lead Core re-pricing analyses and strategy to ensure product pricing is globally and locally relevant and competitively positioned.
• Set and track KPIs to measure the impact of marketing initiatives on business performance.
• Analyze orchestration and product performance, identifying opportunities, challenges, business needs, and developing insights for future orchestrations.
• Partner with CRM & Events on post-event sales and performance recaps.
• Support in the planning, assortment curation, and execution of core events to drive sales and client engagement.
• Manage WFJ & Fashion BTQ Coco Crush Engagement Moment events.
• Partner with CRM team to align on client event targets that support product and business goals.
• Brief and lead the cross-functional development of 360-degree marketing orchestrations across digital, print, and experiential platforms.
• Drive omnichannel strategies, integrating physical and digital client experiences to deliver seamless journeys across all CHANEL touchpoints.
• Brief cross-functional partners on campaign strategy and objectives.
• Partner with Co-Op Marketing manager to define regional product and campaign priorities.
• Partner with Global WFJ, Retail, CRM, VIC, Merchandising, Training, Brand Communications, and Sales to ensure cohesive orchestration execution for campaigns and product launches.
• Collaborate with Fashion and F&B division partners to align retail and campaign communication priorities.
• Manage orchestration calendars, Product News, and Quarterly Marketing Newsletters, ensuring timely delivery to all channels of distribution.
• Lead Morning Meetings in local Fashion & WFJ BTQs.
• Oversee budgets, project timelines, and vendor relationships.
• Manage Precious Jewelry Special requests.
• Manage Precious Jewelry and Watch Repricing systematic implantation.
• Own pricing systematic implementation.
• Analyze competition, market trends, and client insights to drive strategic, data-driven decisions.
• Develop and maintain ongoing competitive price mapping.

Requirements

• Deep understanding of luxury product marketing, preferably in Watches & Fine Jewelry.
• Strong knowledge of the US market and luxury client expectations.
• Ability to influence and collaborate across diverse stakeholders.
• Strong strategic thinking and execution capabilities.
• Excellent communication, presentation, and organizational skills.
• High attention to detail and ability to manage complex projects.
• High proficiency in Microsoft 365 (Excel, PowerPoint).
• Ability to travel domestically and internationally as business requires.

Skills

• Luxury product marketing expertise
• Strategic thinking
• Execution capabilities
• Communication
• Presentation
• Organizational skills
• Project management
• Microsoft 365 proficiency (Excel, PowerPoint)
• Collaboration
• Influencing
• Data analysis
• Budget management
• Vendor relationship management

Location

• New York, NY
• Partially Remote (minimum three days in-person office presence)

Work Type

• Partially Remote
• Hybrid (minimum three days in-person office presence)

Experience Level

• Senior level experience
• Extensive experience in luxury product marketing, preferably in Watches & Fine Jewelry

Salary/Compensations

• $87,500 - $130,000

Benefits

• Dedicated paid time off for wellbeing (2-week August Office Closure)
• Wellbeing fund
• Family and care giving benefits (parental leave, fertility support, MilkStork, Care.com Membership)
• Generous paid time off (vacation, holiday, sick, volunteer days)
• 401K
• Robust healthcare offerings (medical, dental, vision, MDLIVE, One Medical, Flexible Spending Accounts, Health Savings Account, Employee Assistance Program)
• Life insurance
• Accidental Death & Dismemberment
• Short Term Disability
• Long Term Disability
• Health Advocate
• International Business Travel Accident & Medical
• Commuter Transit & Parking
• Learning and development opportunities

About the Company

• World leader in creating, manufacturing, and distributing luxury products including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery, and Watches.
• Founded by Gabrielle Chanel in 1910, dedicated to quality craftsmanship and high-end creations.
• Employs over 32,000 people worldwide.
• Independent company with core values: exceptional creation and client experience, nurturing human potential, and having a positive impact on people, the environment, and communities.
• Promotes arts, culture, and creativity, investing significantly in R&D, sustainability, and innovation.
• Dedicated to creating conditions for employees to perform at their best, building on strengths, and enabling new opportunities.
• Offers a unique work environment where individuals understand the brand, business, and develop personal motivations for growth.
• Fosters true collaboration and respect for all, believing diversity is essential to organizational success.
• Intentional in promoting Diversity & Inclusion, fostering respect, empathy, and dignity for all.
• Offers Employee Resource Groups in the US.
• Empowers employees to contribute to and learn from communities through CHANEL Community, encouraging volunteerism and matching donations.
• Committed to climate action through CHANEL Mission 1.5°, transforming business in line with the Paris Agreement.
• Committed to extending its legacy of cultural engagement, supporting leading art and culture institutions globally and in the US.
• Fondation CHANEL's mission (since 2011) is for women and girls to be free to shape their own destiny, improving safety and autonomy worldwide.
• Provides dedicated in-house teams for employee onboarding, leadership development via custom programs (Imagine Chanel People, Heart of Leadership), coaching, and blended online/live classes (Shape Your Career) for career building skills.

Equal Opportunity

• Focused on creating an inclusive culture that nurtures personal growth and contributes to collective progress.
• Believes the uniqueness of each individual increases diversity, complementarity, and team effectiveness.
• Strongly encourages applications, valuing the perspective, experience, and potential individuals bring.
• Intentionally promotes Diversity & Inclusion, fostering respect, empathy, and dignity for all.
• Believes the diversity of its people across the full spectrum of human differences is essential to the organization and connections with clients.
• Fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organization and its people.