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About the Role

As an Assistant Store Manager at Gymshark, you will partner with the Store Manager to lead store operations, setting the tone for culture, performance, and service. You will inspire leaders, ensure smooth operations, and balance people leadership with operational excellence to protect the Gymshark experience and drive the business forward.

Responsibilities

• Represent Gymshark’s culture and values, leading by example and delivering an exceptional, community-led brand experience across the store.
• Lead daily store operations while supporting wider strategic planning, ensuring consistent execution, operational excellence, and high service standards.
• Ensure a safe, secure, and well-maintained environment for customers, team members, and all store assets, including stock management, shrink prevention, and operational compliance.
• Hire, develop, and mentor a diverse, high-performing team, identifying growth opportunities, guiding succession planning, and delivering in-the-moment coaching to exceed KPIs.
• Provide clear, confident communication and actionable feedback, collaborating with GSHQ and influencing stakeholders to align on plans, insights, and store-wide initiatives.
• Drive commercial performance through strong floor leadership, informed decision-making, and effective management of KPIs, labour planning, and stock accuracy.
• Champion an inclusive, energising team culture, fostering positivity, motivation, and behaviour that reflects Gymshark’s values every day.
• Deputise for the Store Manager when required, holding key-holder responsibilities and flexing across operational, commercial, and people leadership as business needs evolve.

Requirements

• Proven experience leading large teams in a fast-paced retail environment, delivering strong commercial and performance outcomes.
• Solid commercial acumen, including P&L awareness, payroll management, shrink drivers, and effective stock control.
• High attention to detail with the ability to oversee VM, stock flow, maintenance, and operational standards with pace and precision.
• Ability to balance multiple priorities while executing daily operations to a consistently high standard.
• Passion for delivering a premium, community-first customer experience that elevates the brand.
• Natural leadership qualities, inspiring high performance, coaching talent, and supporting development and succession planning.
• Strong communication and collaboration skills, confidently partnering with senior stakeholders, Store Management, and central teams.
• A values-led, positive, and composed approach—bringing energy, fairness, and integrity to every interaction and challenge.
• This role is subject to a Basic DBS check.

Skills

• Leadership
• Commercial Acumen
• Communication
• Collaboration
• Customer Experience
• Team Development
• Stock Management
• Operational Excellence

Location

• Onsite

Work Type

• Full-time

Experience Level

• Management Experience

Benefits

• Performance-based Bonus opportunity
• Funded Healthcare benefit
• 25 days holiday & Bank Holidays
• Contributory Employer pension scheme
• Flexible benefits programme – including dental insurance, cycle to work, tech scheme
• Gymshark Employee Discount & long service awards
• Access to High Street cashback and discounts
• Financial, Physical and Mental Wellbeing Support
• Enhanced Family Leave package
• Funded multi-site fitness membership
• Life Assurance

About the Company

• We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

Equal Opportunity

• Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind.