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About the Role

LAAT is seeking a creative, driven, and highly organised Social Media Officer to manage and grow its online presence. This role involves end-to-end content creation, including photography, videography, graphic design, editing, and publishing across all digital platforms to ensure a consistent and engaging brand representation.

Responsibilities

• Plan, shoot, and edit high-quality photos and videos across all LAAT campuses and events.
• Create engaging, on-brand visual content including graphics, reels, stories, and promotional materials.
• Design digital assets using tools such as Canva, Adobe Photoshop, Premiere Pro, or similar.
• Develop content that authentically reflects LAAT's values, culture, and student life.
• Manage and grow LAAT's presence across social media platforms including LinkedIn, Instagram, and Facebook.
• Plan and maintain a content calendar ensuring consistent and timely posting across all channels.
• Write compelling captions, posts, and copy tailored to each platform and audience.
• Monitor comments, messages, and interactions, responding promptly and professionally.
• Grow followers, engagement, and reach organically across all platforms.
• Create, update, and maintain content on the LAAT website.
• Upload news, events, blogs, and promotional content in a timely manner.
• Ensure all website content is accurate, up-to-date, and aligned with brand guidelines.
• Liaise with relevant teams to keep course and programme information current.
• Monitor and analyse performance metrics across all social media platforms and the website.
• Provide regular reports on reach, engagement, follower growth, and campaign performance.
• Use data insights to continuously improve content strategy and audience engagement.
• Ensure all content is consistent with LAAT's brand identity, tone of voice, and visual guidelines.
• Support the development and implementation of social media campaigns and promotional activities.
• Collaborate with academic, admissions, and operations teams to promote events, open days, and key milestones.
• Stay up-to-date with social media trends, platform updates, and best practices.

Requirements

• Proven experience in social media management across LinkedIn, Instagram, and Facebook.
• Strong photography and videography skills including shooting and editing.
• Proficiency in graphic design tools such as Canva, Adobe Photoshop, or Illustrator.
• Video editing skills using tools such as Adobe Premiere Pro, CapCut, or similar.
• Excellent written communication skills with the ability to write for different audiences and platforms.
• Strong organisational skills with the ability to manage multiple projects and deadlines.
• Creative eye with a strong sense of visual aesthetics and brand consistency.
• Experience updating and managing website content.
• Experience working in a higher education or educational setting (desirable).
• Knowledge of SEO and basic web management (desirable).
• Experience running paid social media campaigns (desirable).
• Familiarity with scheduling tools such as Hootsuite, Buffer, or Later (desirable).
• Understanding of analytics platforms such as Meta Business Suite, LinkedIn Analytics, or Google Analytics (desirable).

Skills

• Social media management
• Photography
• Videography
• Graphic design
• Content creation
• Content editing
• Content publishing
• Canva
• Adobe Photoshop
• Adobe Premiere Pro
• Website content management
• Written communication
• Organisational skills
• SEO
• Web management
• Paid social media campaigns
• Scheduling tools (Hootsuite, Buffer, Later)
• Analytics platforms (Meta Business Suite, LinkedIn Analytics, Google Analytics)

Location

• Central London
• West London
• South London

Work Type

• Full-time

About the Company

• London Academy for Applied Technology (LAAT) is a dynamic and growing higher education provider committed to delivering applied, industry-relevant education to diverse learners across the UK.
• LAAT is an ambitious institution dedicated to innovation, inclusion, and student success.