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About the Role

We are seeking a commercially minded Growth Marketing Manager to lead and expand our paid and organic digital channels. This role involves planning, executing, and optimizing campaigns across paid social, paid search, SEO, SEM, and influencer marketing, collaborating with agencies and internal teams to achieve measurable results. This is a mid-level position focused on driving growth and making a significant impact as the business scales.

Responsibilities

Launch and optimize paid campaigns across Meta, LinkedIn, TikTok, and other relevant platforms.
Manage paid social budgets, targeting, creative testing, and performance reporting.
Drive Google Ads strategy across Search, Display, and Performance Max campaigns.
Develop and execute an organic search strategy in partnership with the SEO agency.
Build dashboards, track KPIs across all channels, and deliver actionable insights.
Manage channel budgets effectively, focusing on CAC, LTV, and ROI.
Run structured A/B tests across creatives, audiences, landing pages, and bidding strategies.
Serve as the day-to-day contact for Content, SEO, and Influencer agencies, managing their output and evaluating performance.

Requirements

3-5 years of hands-on experience in performance marketing, paid media, or a related role.
Proven track record managing paid social campaigns (Meta Ads Manager essential; LinkedIn, TikTok a plus).
Strong Google Ads experience across Search and Display.
Working knowledge of SEO best practices and tools (e.g., SEMrush, Ahrefs, Google Search Console).
Proficiency with analytics platforms (Google Analytics 4, Looker Studio, or similar).
Experience managing significant media budgets.

Skills

Commercially minded with a strong focus on ROI and business impact.
Detail-oriented without losing sight of the bigger picture.
Self-starter who takes ownership and drives projects forward.
Clear communicator capable of translating performance data for non-technical stakeholders.
Curious and up-to-date with the latest trends and platform changes.
Builder's mindset, comfortable navigating ambiguity and establishing frameworks.

Location

Hybrid

Work Type

Full-time

Experience Level

Mid-level

Benefits

Hybrid working and flexible hours
24 days of annual leave plus your birthday off
$1,000 annual contribution towards private health insurance
$500 annual personal development growth fund
Paid parental leave
Casual dress code and modern office space
Employee assistance programme (including mental health support)
Blue Light Card

About the Company

Blue Light Card supports and celebrates those who serve communities, including emergency services, healthcare, defence, and education sectors.
We offer exclusive benefits and discounts through partnerships with top brands.
We are a commercially successful and fast-growing enterprise in the UK, serving millions of members.
We have successfully launched and are rapidly growing in Australia, adapting our approach to local needs.
Our mission is to create value for the Australian market and drive the next chapter of Blue Light Card's journey.