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About the Role

Lead integrated communications programs for B2B technology clients, translating complex technologies into compelling narratives that drive business impact. Oversee multiple account teams, managing high-level strategy and day-to-day execution across media relations and integrated programs, ensuring alignment with client business objectives. Play a key leadership role within the agency, mentoring and inspiring team members, contributing to new business development, and delivering exceptional results for B2B technology clients.

Responsibilities

Serve as the day-to-day account lead for up to 5 B2B technology clients, ensuring exceptional client service and account management.
Direct teams of 5–10 members, managing workflow, priorities, and team development.
Provide strategic counsel aligned with client business objectives and technology-focused goals.
Build and maintain strong relationships with top-tier technology and business press.
Actively contribute to B2B technology practice groups, sharing industry insights and challenging junior staff to think strategically.
Oversee PR programs from kickoff to goal achievement, ensuring measurable impact.
Set ambitious, achievable client goals through creative campaigns and amplification techniques that tie directly to clients’ technology business objectives.
Develop and manage monthly/annual budgets and team priority allocations.
Ensure accurate client billing, recoup client expenses, and maintain account status.
Participate in program execution as appropriate, including writing/editing, media relations, social media, digital communications, and crisis support.
Serve as an ambassador for the agency and our B2B technology practice.
Lead strategic media and analyst relations programs for B2B technology clients across sectors including enterprise software, cloud, AI, security, and data.
Build and maintain strong relationships with top-tier business, technology, and trade journalists, as well as key industry analysts.
Guide account teams in identifying news opportunities, shaping compelling story angles, and executing proactive media outreach.
Partner with clients to elevate thought leadership through feature coverage, executive interviews, and contributed content.
Oversee measurement and reporting of media performance to ensure programs deliver meaningful visibility and business impact.
Contribute to company growth through new business development, organic client expansion, and creation of client case studies within the B2B technology space.
Attend networking events, seminars, and conferences relevant to technology and communications, including occasional out-of-hours events, to maintain professional development and build relationships.
Lead at least one agency-wide training annually and participate in trainings as needed.
Establish and maintain a focus area within agency support, such as digital strategy, social media, or technology-specific communications initiatives.
Manage up to 2 direct reports, set goals, conduct quarterly check-ins, and deliver annual reviews.
Act as a coach across account teams by teaching, providing guidance, recognizing achievements, delegating effectively, and mapping work to strategy and client goals.
Maintain a respectful, enthusiastic, and professional attitude toward coworkers, clients, and external partners.
Lead by example and ensure teammates have clarity on roles, responsibilities, and B2B technology objectives.

Requirements

Minimum of six years of experience in PR, marketing, or communications agencies.
At least one year as an Account Manager.
Prior experience managing B2B technology clients in an agency setting.
Organized, self-motivated, and entrepreneurial mindset.
Established media relationships.
Proven experience pitching feature placements for technology clients.
Strong experience developing PR plans and campaigns for B2B technology clients.
Solid understanding of staffing budgets and ability to make staffing recommendations.
Ability to prioritize responsibilities based on impact, timelines, workflow, and client goals.
Commitment to self-improvement and proactive in suggesting solutions.
Exceptional communication and leadership skills.
Track record of inspiring teams and delivering results in the B2B technology sector.

Skills

Writing
Strategic thinking
Technology media landscape understanding
Client service
Account management
Team leadership
Workflow management
Budget management
Media relations
Analyst relations
Social media
Digital communications
Crisis support
New business development
Mentoring
Coaching
Communication
Leadership
Prioritization

Location

New York, NY
San Francisco, CA
Remote (California)
Remote (Colorado)
Remote (Connecticut)
Remote (Florida)
Remote (Georgia)
Remote (Illinois)
Remote (Iowa)
Remote (Kansas)
Remote (Maryland)
Remote (Massachusetts)
Remote (Michigan)
Remote (New Hampshire)
Remote (New Jersey)
Remote (New York)
Remote (North Carolina)
Remote (Ohio)
Remote (Oregon)
Remote (Pennsylvania)
Remote (Rhode Island)
Remote (South Carolina)
Remote (Tennessee)
Remote (Texas)
Remote (Utah)
Remote (Virginia)
Remote (Washington)
Remote (Washington, D.C.)

Work Type

Full-time
Hybrid
Remote

Experience Level

Minimum of six years of experience in PR, marketing, or communications agencies
At least one year as an Account Manager

Salary/Compensations

$90,000 to $125,000

Benefits

Competitive salary with merit-based opportunities for growth
Flexible hybrid work model tailored to your schedule and lifestyle
Generous vacation policy, including extended summer and winter breaks
Early log-off on Fridays through our Empower Hours program
401(k) plan with employer matching
Comprehensive medical, dental, and vision coverage, plus FSA options
Paid parental leave benefits
Commuter benefits
Annual Growth Mindset stipend for books, events, or learning experiences
Monthly technology reimbursement
Wellness benefit program for mental and physical health
501c3 donation matching program
Mentorship and ongoing professional development opportunities
Monthly recognition and team celebrations
Employee referral and new business referral bonuses
Quarterly Highwire events and team gatherings
Dog-friendly office environment
A supportive, inclusive, and collaborative workplace

About the Company

Highwire is a strategic marketing communications agency at the intersection of innovation and industry.
Partners with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose.
Offers integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights.
Delivers bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.
Believes that storytelling fuels transformation and that impactful stories represent all voices and perspectives.
Fosters an inclusive environment where everyone can feel safe, celebrated, and worthy.
Ensures every Highwire Walker has the requisite support to soar in their careers.
Committed to diversity, inclusion, and belonging, embedded in business and culture.
Aspires to change the industry and build a better future for all.
People-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction.
Seeks individuals with big ideas, strong opinions, and the energy to bring them to life.
Values personal accountability, high standards, and boundless motivation.

Equal Opportunity

As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture.