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About the Role

This role, situated within the Marketing team, focuses on bridging the gap between our large audience and revenue-generating products. The primary objective is to understand audience needs, identify product gaps, and conceptualize new products. This includes overseeing the entire launch campaign and building continuous marketing funnels for growth, whether products are developed internally or sourced via white-label providers.

Responsibilities

Manage the core portfolio, acting as the primary growth architect for Calebhammer.com, Master Your Money, and Dollarwise, owning sales messaging, funnels, and growth loops.
Act as the voice of the audience, understanding user pain points and identifying unmet financial needs across platforms.
Ideate and source product solutions to fill identified gaps, determining the fastest and most effective market entry strategy (internal build or white label).
Oversee the entire product launch lifecycle, including positioning, messaging, and campaigns.
Run targeted growth campaigns and build cross-selling flows between existing and new products to foster lifelong customer relationships.
Own full funnel metrics, including building and tracking dashboards, CAC, LTV, and conversion rates, specifically for Dollarwise trial-to-paid conversions and Master Your Money course sales.
Collaborate with the Creative Strategist and Designer, briefing them on hooks and UI/UX needs for high-converting assets.

Requirements

Provide solid and specific examples of personally conceptualized, created or sourced, and successfully launched products.

Skills

Operate in SaaS, Fintech, or digital creator spaces.
Analytical, comfortable with spreadsheets, KPIs, attribution, and performance reporting.
Thrive in a fast-paced, startup environment.
Understand YouTube, social media, and creator-led brands.
Market financial tools while maintaining audience trust and compliance.
Experience with GoHighLevel or similar CRM and automation platforms is a plus.

Location

East Austin
In-office

Work Type

In-office team

Experience Level

5+ years in Product Marketing or Product Strategy

Benefits

Relocation package to Austin
Work from East Austin office
Stocked snack bar
Catered lunches
Unlimited PTO
100% coverage for employee health
100% coverage for employee dental
100% coverage for employee vision
401(k) with a company match
Lunch stipend
Quarterly team-building activities
Pet-friendly office

About the Company

Hammer Media is a digital media powerhouse behind Caleb Hammer and the hit show Financial Audit.
Built one of the internet's fastest-growing brands, amassing over 3 million subscribers and 3 billion views in three years.
Mission scales through Dollarwise, a financial health platform that transforms viral content into practical tools.
Bridges the gap between entertainment and FinTech, providing personalized resources.
Empowers users to master their habits and take control of their financial future.
Building the ultimate ecosystem for financial literacy and long-term growth.