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About the Role

This high-impact role drives multi-channel acquisition, customer expansion, and key partner marketing plans for corporate tax products and services. The role involves securing and engaging ICP-aligned target companies and buyers, collaborating with Sales, Marketing, and Partner teams to bridge the lead-to-closed/won process, and exceeding marketing, sales, and revenue goals.

Responsibilities

• Develop and execute innovative marketing programs and events to drive demand and partner commitment.
• Spearhead outbound activities to expand market share.
• Architect an effective, end-to-end content strategy.
• Serve as a best-practice advisor and change agent.
• Establish, measure, and interpret KPIs.
• Deepen understanding of competitive marketing motions and scale effective tactics using first- and third-party data.
• Translate market and customer insights into action.
• Collaborate with Product Marketing, Sales, and Business Analysts to align with go-to-market strategy.
• Own development and execution of demand and partner co-marketing plans.
• Oversee execution of deliverables including thematic expansion across channels and formats, pipeline phasing, and iteration of plans.
• Lead segment and industry plays through Account Based intent and engagement.
• Support launches, customer adoption of new offerings, and expanding customer share-of-wallet.
• Plan and execute events, webcasts, virtual panels, and podcasts.
• Validate and improve efficacy of leads-to-closed/won processes and measurement.
• Create, localize, and customize content and assets for various audiences and purposes, including third-party speaking engagements, video, and social media.
• Monitor and optimize KPIs using Salesforce reporting, adjusting tactics in segments, plays, channels, and content.
• Manage other marketing projects and activities as assigned.

Requirements

• 7+ years of SaaS demand marketing experience supporting complex enterprise sales.
• Proven track record with ABM, partner marketing, and events.
• 3+ years of hands-on marketing content development (web, social, speaking engagements, guides, webcasts).
• Great presentation skills, confident delivering to executives, customers, and partners.
• Working knowledge of Salesforce (reporting, marketing acquisition, customer expansion insights).
• Working knowledge of ZoomInfo (ICP enrichment, intent signals, analysis).
• Working knowledge of Sitecore (content updates, personalization, conversion optimization).
• Working knowledge of Canva (rapid creation of collateral and campaign assets).
• Motivated by team success, able to elevate cross-functional outcomes.
• Experienced in leading virtual teams.
• Outstanding communicator with storytelling skills.
• Comfortable giving and receiving feedback, growing through wins and lessons.
• Exhibits ownership and uses data to optimize plans.
• Ability to turn insights into action quickly and measurably.
• Entrepreneurial, resourceful, and creative; motivated by challenges.
• Strong attention to detail; design-aware and copy-precise.
• Passion for collaboration with proven ability to execute cross-functionally.

Skills

• SaaS demand marketing
• ABM (Account-Based Marketing)
• Partner marketing
• Event planning and execution
• Marketing content development
• Presentation skills
• Storytelling
• Salesforce
• ZoomInfo
• Sitecore
• Canva
• SEO (Preferred)
• Discoverability best practices (Preferred)
• Cross-functional collaboration
• Data analysis for optimization

Location

• Hybrid Model: Within 50 miles of a Wolters Kluwer office (preferably ET or CT)
• Up to 20% domestic travel (primarily by air for customer meetings, industry events, and GTM activations)

Work Type

• Hybrid Model

Experience Level

• 7+ years SaaS demand marketing experience
• 3+ years hands-on marketing content development

Salary/Compensations

• $71,300.00 - $124,500.00 USD
• Eligible for Bonus

Benefits

• Medical Plans
• Dental Plans
• Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation Time
• Sick Time
• Paid Parental Leave
• Well-being benefits (tools, programs, resources)
• Global "Together we thrive" well-being program

About the Company

• Wolters Kluwer is a dynamic global technology company that provides expert software and information solutions to leading professionals.
• Helps advance sustainability, health, justice, prosperity, and commerce worldwide.
• Diversity is core to collective strength and high performance.
• Reported 2025 annual revenues of €6.1 billion.
• Serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide.
• Mission: Empower professional customers with AI-powered solutions to make critical decisions, achieve successful outcomes, and increase productivity.
• Delivers trusted, AI-powered expert solutions combining deep domain knowledge, proprietary content, and advanced technology.
• Nearly 70% of digital revenues come from AI-powered solutions.
• Committed to helping professionals navigate complexity and improve work through cloud-based, AI-powered platforms.
• Solutions designed for impact in high-stakes environments where accuracy and trust are essential.
• Has a nearly 190-year legacy, evolving its portfolio of digital solutions and services.
• Recognized by Ragan’s Top Places to Work for Employee Wellbeing: Large Organization in 2024.
• Recognized by Forbes as one of America’s Best Large Employers 2026.
• Recognized by Forbes as one of America’s Best Employers for Engineers 2026.
• Recognized by Forbes as one of America’s Best Employers for Women in 2025.

Equal Opportunity

• Committed to providing a welcoming environment and equitable opportunities for all employees regardless of background.
• Aims for a workforce that represents the diversity of those served and the communities where employees live and work.
• Principle is ingrained in company values and articulated in the Code of Business Ethics.
• Committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions.
• All qualified applicants receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law.
• Does not tolerate discrimination on any of these bases.