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About the Role
Run AI-driven synthetic audience testing projects end-to-end for a healthcare/shingles product team. Use virtual audience segments and AI-led focus groups to support creative concept testing and generate insight-driven recommendations.
Responsibilities
- Upload and configure creative concepts, imagery, and testing parameters within AI audience/simulation platforms
- Run synthetic audience testing and AI-facilitated focus groups across different creative concepts
- Generate final insight reports with recommendations on concept performance, preferences, and next-step improvements
Requirements
- An independent consultant
- Experience using AI tools such as Claude, Gemini, and related prompting workflows
- Strong understanding of AI-enabled research, synthetic audiences, prompt engineering, and insight generation
- Ability to work with technical/dev teams on AI workflows, automation, and code-assisted implementations
- Previous experience in market research, concept testing, UX research, or AI-driven consumer insight programmes
- Exposure to healthcare, pharma, or patient-focused research environments
Skills
- AI tools (Claude, Gemini)
- Prompt engineering
- AI-enabled research
- Synthetic audiences
- Insight generation
- AI workflows
- Automation
- Code-assisted implementations
- Market research
- Concept testing
- UX research
- AI-driven consumer insight programmes
Location
- Remote
Work Type
- Contract
- Remote
- Ad-hoc travel
Experience Level
- Senior Consultant
- Manager
Salary/Compensations
- TBC
- Outside IR35
About the Company
- A consultancy specializing in business and digital transformation.
- Known for fostering strong relationships while designing and delivering large-scale, complex transformations worldwide.