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About the Role

As an Assistant Store Manager at Coach, you’ll partner with the Store Manager to drive sales performance, operational excellence, and team development. You lead by example on the sales floor, delivering exceptional customer experiences and upholding Coach’s service standards. Your ability to adapt across roles and implement impactful strategies will contribute to the success of an expressive luxury brand—and your own career growth.

Responsibilities

Support the Store Manager in achieving sales goals through forecasting, planning, and implementing category initiatives; monitor KPIs and adjust strategies as needed.
Create an inclusive, high-energy environment that meets Coach Service standards; resolve customer issues promptly and act as a brand ambassador in-store and in the community.
Recruit, onboard, and coach team members; foster a collaborative culture and build a strong talent pipeline aligned with brand vision.
Support virtual shopping, clienteling, and customer data acquisition; leverage social media trends to enhance the customer experience.
Oversee compliance with policies, scheduling, payroll, HR processes, loss prevention, and visual merchandising standards; maintain store safety and vendor relationships.
Partner with leadership to interpret market trends, shape store strategies, and share insights with district and corporate teams to drive cross-functional projects.

Requirements

1 + years of leadership experience in retail or service industries; luxury/fashion background preferred.
A combination of education and experience will be considered.
Strong customer focus and ability to thrive in a fast-paced environment.
Proven ability to inspire and motivate teams to exceed performance standards.
Excellent communication, problem-solving, and conflict resolution skills.
Proficiency in Microsoft Office and retail systems; knowledge of omni-channel services and clienteling strategies.
Ability to work in a fast-paced environment.
Strong English language proficiency.
Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and high-traffic retail days (including, but not limited to, public holidays).

Skills

Omni-channel services
Clienteling strategies
Microsoft Office proficiency
Retail systems proficiency
Communication skills
Problem-solving skills
Conflict resolution skills

Location

New York

Work Type

Onsite
Full-time

Experience Level

1+ years leadership experience

Benefits

An inclusive, innovative, and fun working environment
Internal mobility & career progression
1 paid volunteering day per year and opportunities to volunteer with global projects.
Learning & development opportunities with our Ambassador Programme
Regular social events
Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion councils.
Attractive employee discount
Compelling incentive programme

About the Company

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
Our company name Tapestry, represents the diversity of our brands and the diversity of our people.
We know that having a diverse range of perspectives, backgrounds and experiences makes us more innovative and successful and it brings us closer to our consumer.
Our goal is to create a culture that is equitable, inclusive and diverse - where all of our employees, customers and stakeholders thrive.
Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Our Brands Spark Personal and Emotional Connections
Our brands go beyond products—they inspire confidence, encourage self-expression, and build lasting emotional connections with consumers.
Through constant innovation and deep customer insight, we anticipate where shoppers are headed and adapt to meet them with personalized, seamless experiences.
Our digitally powered, unified shopping journey allows our brands to become part of people’s lives—meeting them when, where, and how they choose to shop.

Equal Opportunity

Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people.
All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration.
These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Visit Tapestry, Inc.
Our growth is creating great opportunities!
Our team is expanding, and we want to hire the most talented people we can.
Continued success depends on it!
So once you've had a chance to explore our current open positions, apply to the ones you feel suit you best and keep track of both your progress in the selection process, and new postings that might interest you!
Thanks for your interest in working on our team!!
Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people.
Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful.
They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.
At Tapestry, we bring together the iconic brands of Coach and Kate Spade New York—uniting bold ideas, diverse voices, and boundless creativity to stretch what’s possible.
Driven by dreamers and makers, we turn passion into progress.
By embracing differences and pushing boundaries, we create with purpose, uplift one another, and shape a more inclusive, sustainable future—together.