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About the Role
Legora is hiring a Senior Product Marketing Manager, GTM Solutions to own how Legora goes to market across solutions, practice areas, and customer segments. This role translates product capabilities into buyer-specific value propositions, shaping positioning, narratives, and materials to drive adoption within distinct legal practice areas and firm types.
Responsibilities
- Own solutions positioning across core offerings, translating product depth into clear positioning for drafting, review, research, diligence, and knowledge.
- Build practice area go-to-market strategies and materials for litigation, corporate, regulatory, and IP, collaborating with practice leaders.
- Sharpen positioning for AmLaw firms, magic/silver circle firms, mid-market firms, and in-house teams, ensuring the product resonates with each segment.
- Drive launch motions, sales narratives, and enablement to convert positioning into pipeline and build sales-utilized materials and customer-facing assets.
- Partner with sales leadership on strategic deals, developing battlecards, decks, and customer-facing assets.
- Translate practice-area depth into thought leadership and external storytelling.
- Align with Product, Sales, and Customer-facing teams on solutions priorities.
Requirements
- 6–8+ years in product marketing, with substantial experience owning solutions, vertical, or practice-area go-to-market at scale.
- Deep experience marketing AI, SaaS, or workflow products to enterprise or professional services buyers; legal experience is a strong plus.
- Proven ability to shape a single product into distinct, sharp solutions narratives for senior buyers.
- Demonstrated ability to partner with sales on strategic deals and create effective field materials.
- Exceptional writing skills, capable of defending all written content.
- Ability to operate with conviction in ambiguous environments and produce great work with minimal support.
Skills
- Product Marketing
- Go-to-Market Strategy
- Solutions Positioning
- Narrative Development
- Sales Enablement
- Content Creation
- Storytelling
- Cross-functional Collaboration
- AI Marketing
- SaaS Marketing
Location
- Union Square
Work Type
- In-person
Experience Level
- Senior
Benefits
- Comprehensive salary
- Benefits
- Tools for success
- Medical, Dental & Vision plans
- HSA or Healthcare FSA
- Dental plans via MetLife
- Vision plans via Vision Care
- Generous parental leave
- Free access to Maven Clinic
- Dependent Care FSA
- Free One Medical membership for employees and dependents
- Pre-tax commuter benefits
- Life Insurance + STD/LTD
- 401(K) with generous company match
- Unlimited PTO
- Voluntary benefits including identity protection (via Aura), legal coverage via MetLife, pet savings programs
About the Company
- Legora is redefining how legal work gets done with an AI-native workspace designed for legal professionals.
- Their platform analyzes documents, powers workflows, and helps legal teams focus on judgment, strategy, and outcomes.
- Trusted by over 1,000 customers in 50+ countries, including major law firms and financial institutions.
- Achieved over $100M in ARR and expanded globally through acquisitions.
- Partners with world-class performers and campaigns.
- Company culture emphasizes ownership, excellence, and mutual growth, with a mission-driven and collaborative environment.
Equal Opportunity
- Legora is an Equal Opportunity Employer committed to creating an inclusive, high-performance culture.
- They welcome people of all backgrounds and do not discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.