About the Role
AdAction's demand organization is rapidly expanding as advertisers shift budgets towards high-intent, performance-driven growth channels. This role seeks a senior commercial leader to drive new advertiser acquisition and oversee multiple revenue channels across the US demand organization. The ideal candidate is a proven closer with a deep understanding of mobile performance marketing, advertiser KPIs, and demand-side sales strategy, possessing commercial instincts to build a scalable sales engine. This position reports to the Senior Director of Growth & Development and collaborates with Account Management, Marketing, Solutions, and Revenue Operations.
Responsibilities
- Identify, pitch, and close new advertiser relationships across high-growth verticals.
- Own the full demand-side sales cycle, including prospecting, discovery, value positioning, pricing strategy, negotiation, and contract execution.
- Build and maintain a strong pipeline of high-value prospects through outbound efforts, networking, referrals, conferences, and strategic market research.
- Consult with advertisers to understand KPIs and growth objectives, mapping AdAction’s performance solutions to their goals.
- Serve as a senior commercial lead, overseeing the performance, pacing, and health of AdAction’s US demand revenue organization.
- Support day-to-day management and optimization of multiple revenue channels, including direct outbound sales, affiliate and intermediary partnerships, and strategic inbound opportunities.
- Help ensure strong opportunity progression, pipeline accountability, and revenue visibility across each sales motion.
- Act as a central point of coordination across active US revenue initiatives to maintain GTM execution speed and discipline.
- Build category expertise and uncover new vertical expansion opportunities through continuous market intelligence and competitive tracking.
- Help shape advertiser strategy, pricing recommendations, packaging opportunities, and broader commercial GTM priorities.
- Act as a senior commercial thought partner in identifying where AdAction can unlock incremental demand growth.
- Partner with Account Management, Solutions, Marketing, and Product teams to ensure smooth onboarding, launch readiness, and long-term advertiser success.
- Provide ongoing market feedback to internal stakeholders regarding advertiser needs, performance trends, and competitive intelligence.
- Help prioritize conferences, networking opportunities, and strategic external initiatives that contribute to revenue growth.
- Maintain accurate revenue forecasting and disciplined pipeline management within HubSpot.
- Ensure strong CRM hygiene and visibility across all active opportunities.
Requirements
- 5 or more years of experience in mobile advertising, performance marketing, user acquisition, affiliate marketing, or demand-side ad tech sales with a proven record of exceeding revenue targets.
- Strong existing advertiser and partner network across Gaming and Non Gaming verticals.
- Deep understanding of paid acquisition channels, ROAS modeling, quality metrics, attribution, user acquisition optimization, and advertiser KPIs.
- Strong commercial instincts with the ability to contribute to broader sales systems and GTM improvements.
- Experience working across multiple revenue motions or partner channels simultaneously.
- Fluency in AI concepts and applications related to measurement, targeting, and performance optimization.
- Strong presentation and communication skills to articulate complex growth solutions clearly to marketing teams, user acquisition leaders, and C-suite stakeholders.
- Proficiency in Excel and CRM tools such as HubSpot.
- Highly self-motivated, strategic, and comfortable in fast-paced and evolving environments.
- Willingness to travel for client meetings and industry events.
- Located in the Denver, Chicago, or Austin areas.
Skills
- Mobile advertising
- Performance marketing
- User acquisition (UA)
- Affiliate marketing
- Demand-side ad tech sales
- Prospecting
- Discovery
- Value positioning
- Pricing strategy
- Negotiation
- Contract execution
- Pipeline management
- Market research
- Paid acquisition channels
- ROAS modeling
- Quality metrics
- Attribution
- UA optimization
- Advertiser KPIs
- Commercial instincts
- AI concepts
- Measurement
- Targeting
- Performance optimization
- Presentation skills
- Communication skills
- Excel
- CRM tools
- HubSpot
- Strategic thinking
- Revenue forecasting
- GTM execution
Location
- Denver
- Chicago
- Austin
Work Type
- Remote
Experience Level
- 5 or more years of experience
Salary/Compensations
- OTE: $120,000 - $160,000
About the Company
- Founded in 2013, AdAction is a leader in performance-based mobile app marketing.
- Helps brands grow through high-intent user acquisition, monetization, and loyalty-driven engagement solutions.
- Partners globally across gaming and non-gaming verticals to deliver measurable performance at scale.
- Offers reward-based media, enterprise growth solutions, and loyalty-based monetization products.
- Operates with a strategic, fast-moving, and ownership-driven culture.
- Maintains a fully remote workforce centered in talent hubs in Denver, Austin, and Chicago.
- Building the next phase of its demand organization, seeking leaders who thrive in autonomous environments and drive commercial growth.
