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About the Role

Senior Social Strategists develop and lead the activation of a brand's social media strategy and day-to-day decision-making. This dynamic role requires mastery of social media fundamentals, including strategy, channel and content plans, community management, influencer strategy, paid social, and measurement frameworks. A passion for social media is essential to leverage deep understanding into effective social-first content and experiences for clients. This role champions collaboration, working closely with brand strategy, comms strategy, creative, account leadership, and external agencies to achieve First & Only solutions.

Responsibilities

Develop holistic social media strategies, including audience definition, channel plan, content framework, content rollout plans, social voice, and measurement plans.
Participate in client intake calls and process client briefs to develop social-activation briefs for creative teams.
Partner and collaborate with creative and production teams to translate ideas into social-first applications within budget parameters.
Collaborate with the paid social team on campaign and evergreen strategies and deliverables.
Lead and manage brand influencer programs in collaboration with clients, creating influencer briefs.
Oversee the development of communication guidelines and social voice.
Oversee content and editorial calendar development.
Identify opportunities to proactively engage with relevant industry influencers and events on social media.
Provide ongoing thought leadership, strategic guidance, and industry best practices to clients and internal agency teams.
Leverage social tools and data (social-media-management platforms, social listening, influencer tools) to inform and optimize strategy and content approach.
Develop and/or oversee Points of View (POVs) on various social topics as needed.
Monitor trends and updates in the social media ecosystem, synthesizing them into clear brand implications and opportunities.
Own and manage platform partner relationships.
Actively participate in the growth and development of Social Strategists and Social Media Managers.
Collaborate with analysts to inform monthly dashboards and ad hoc reporting for continuous optimization.
Identify opportunities to fuel an ongoing learning agenda.

Requirements

Fluent across a variety of social channels as an active and passionate participant.
Strong attention to detail, ensuring creative content follows social best practices and brand guidelines.
Familiarity with social media analytics, insights, and reporting.
Strong written and verbal communication skills, with the ability to simplify complex ideas for diverse audiences.
Proven ability to craft and deliver compelling storytelling through client presentations, using data, insights, and narrative structure.
Demonstrated ability to manage client and internal relationships.
Experience with large national brands is a plus.
Deep understanding and participation in emerging platforms (e.g., TikTok).
Working knowledge of social-media-management software and monitoring/listening tools is a plus.
Technical understanding and ability to quickly learn new tools.
Working or applied knowledge of paid social strategies and tactics.
Routinely takes initiative to improve process, workflow, and methodologies.

Skills

Social media strategy
Channel planning
Content planning
Community management
Influencer strategy
Paid social
Measurement frameworks
Passion for social media
Ability to create effective social-first content and experiences
Collaboration
Effective internal relationship management across disciplines
Relentless desire to learn and apply new things
Natural curiosity about the social landscape, new channels, features, and creative techniques
Ability to self-manage time according to deadlines
Proactive expectation management for the team

Location

Austin
Remote

Work Type

Temporary
Freelance
Full-time potential
Hybrid (minimum three days in-office per week for Austin location)

Experience Level

Senior
5+ years experience

Benefits

Generous benefits
Plenty of time off
Opportunities for growth

About the Company

GSD&M is on a mission to build First & Only brands, striving to be the first to innovate and the only ones who can.
The company sets a high bar for its work, caring deeply about its impact and fostering ideas that make a difference.
GSD&M fosters an inclusive environment where everyone matters, promoting growth and learning.

Equal Opportunity

GSD&M believes inclusion is a superpower, fostering an environment where diverse perspectives are encouraged and empowered.
The company is recognized by the Advertising Federation’s Mosaic Awards for its efforts in diversity, equity, and inclusion.
GSD&M is an equal opportunities employer, prohibiting discrimination based on age, gender, ethnicity, sexual orientation, disability, pregnancy or maternity, religion or belief, marriage or civil partnership, gender identity, expression, or realignment.
Medical or religious accommodations during the job application process can be requested by contacting keisha.townsend@gsdm.com.