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About the Role

The Sales Associate is the front-line ambassador of the Coach brand, delivering an elevated, personalized shopping experience, meeting sales goals, and supporting daily store operations. This role blends luxury-retail service, omni-channel selling, and team collaboration to drive brand loyalty and revenue.

Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
• Build lasting client relationships through personalized styling, product expertise, and fashion advice.
• Drive sales through cross-selling, upselling, and tailored recommendations.
• Utilize mobile POS, clienteling tools, and social selling platforms to capture data and encourage repeat purchases.
• Develop and execute personal sales plans; meet or exceed individual and team KPIs.
• Source new customers, maintain relationships, and follow up to close sales.
• Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.
• Complete daily operational tasks while maintaining service standards.
• Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures.
• Process transactions efficiently.
• Support inventory cycles: receive shipments, stock shelves, and manage product movement.
• Assist teammates in functional areas as required.
• Foster a collaborative, trust-based environment; encourage team performance.
• Participate in brand initiatives, training programs, and inclusion activities.
• Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.

Requirements

• 1+ years of sales experience (luxury retail preferred).
• Knowledge of fashion trends and competitors.
• A combination of education and experience will be considered.
• Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie-talkie use, ability to read price/release sheets.
• Strong English proficiency.
• Ability to work in a fast-paced environment.
• Luxury retail background.
• Social media savvy.
• Experience with live-stream shopping or video demos.
• Clienteling and data acquisition skills.
• Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and high-traffic retail days (including, but not limited to, public holidays).

Skills

• Luxury retail service
• Omni-channel selling
• Team collaboration
• Personalized styling
• Product expertise
• Fashion advice
• Cross-selling
• Upselling
• Tailored recommendations
• Mobile POS operation
• Clienteling tools
• Social selling platforms
• Short-form video creation
• Sales planning
• KPI achievement
• Customer sourcing
• Relationship management
• Sales follow-up
• Inventory processing
• Replenishment
• Visual merchandising
• Retail policies
• Asset protection procedures
• Transaction processing
• Shipment receiving
• Product movement management
• Team support
• Interpersonal communication
• Adaptability
• Professional demeanor

Location

• New York

Work Type

• Full-time
• Onsite

Experience Level

• 1+ years of sales experience

Benefits

• An inclusive, innovative, and fun working environment
• Internal mobility & career progression
• 1 paid volunteering day per year and opportunities to volunteer with global projects.
• Learning & development opportunities with our Ambassador Programme
• Regular social events
• Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion councils.
• Attractive employee discount
• Compelling incentive programme

About the Company

• Coach is a global fashion house founded in New York in 1941.
• Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
• Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
• Tapestry represents the diversity of our brands and the diversity of our people.
• We know that having a diverse range of perspectives, backgrounds and experiences makes us more innovative and successful and it brings us closer to our consumer.
• Our goal is to create a culture that is equitable, inclusive and diverse - where all of our employees, customers and stakeholders thrive.
• Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
• At Tapestry, we bring together the iconic brands of Coach and Kate Spade New York—uniting bold ideas, diverse voices, and boundless creativity to stretch what’s possible.
• Driven by dreamers and makers, we turn passion into progress.
• By embracing differences and pushing boundaries, we create with purpose, uplift one another, and shape a more inclusive, sustainable future—together.
• Our Brands Spark Personal and Emotional Connections.
• Our brands go beyond products—they inspire confidence, encourage self-expression, and build lasting emotional connections with consumers.
• Through constant innovation and deep customer insight, we anticipate where shoppers are headed and adapt to meet them with personalized, seamless experiences.
• Our digitally powered, unified shopping journey allows our brands to become part of people’s lives—meeting them when, where, and how they choose to shop.

Equal Opportunity

• Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people.
• All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration.
• These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
• Visit Tapestry, Inc.