About the Role
Lead the strategic and tactical delivery of publishing for VALORANT DACH & EE, translating global vision into a multi-market strategy that drives player engagement and business results. Act as the senior publishing leader for the region, connecting product, marketing, and esports to create authentic player experiences.
Responsibilities
- Develop and own a cohesive multi-market publishing strategy for the region that delivers against global product goals and local player needs.
- Translate global product priorities into tailored market plans that maximize player engagement and business impact.
- Act as the primary publishing voice for the region in global product discussions, shaping product and publishing decisions with regional insight.
- Lead integrated go-to-market plans that connect product beats, esports moments, creator activations, and cultural opportunities.
- Oversee large-scale budgets, making data-driven investment decisions across multiple markets.
- Build, guide, and align cross-disciplinary teams across publishing, esports, community, creative, and commercial functions.
- Track and assess performance across campaigns and markets, applying insights to continuously optimize strategy and execution.
- Cultivate strong relationships with regional partners, media, agencies, and key influencers to amplify VALORANT’s impact across the cluster.
Requirements
- 7+ years in publishing, marketing, or product management, preferably in games, entertainment, or tech.
- Proven experience leading high-impact, multi-market campaigns from strategic planning through to execution.
- Demonstrated ability to influence product direction through market insight and player advocacy.
- Strong leadership skills with experience managing cross-functional and distributed teams.
- Deep understanding of FPS gaming culture and the VALORANT player community.
- Exceptional communication skills, fluent in German and English.
- Strong budget ownership experience with a track record of maximizing ROI across multiple markets.
- Experience driving publishing strategy for major game launches or sustained live service products across multiple countries.
- Proven success integrating esports, live events, and cultural moments into holistic brand strategies.
- Strong analytical and strategic planning skills, with the ability to translate complex insights into actionable publishing tactics.
- Experience mentoring and developing other publishing professionals.
Skills
- Publishing
- Marketing
- Product Management
- Strategic Planning
- Campaign Execution
- Cross-functional Team Leadership
- Budget Management
- Data-driven Decision Making
- Player Advocacy
- Community Engagement
- Esports Integration
- German Language Proficiency
- English Language Proficiency
Location
- Berlin, Germany
Work Type
- Full-time
Experience Level
- Senior Manager
- 7+ years
About the Company
- At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player.
- Everyone at Riot is part of our mission.
- We're better when we work together.
- Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday.
