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About the Role
AstraZeneca UK is seeking an exceptional Head of Digital Customer Engagement to spearhead a critical commercial transformation initiative, defining the future of digital engagement with healthcare professionals and customers in a data-driven, personalized world.
Responsibilities
- Lead the strategy for digital customer engagement across AstraZeneca UK.
- Define excellence standards for brands, channels, and customer journeys.
- Collaborate with senior commercial leaders and brand teams to develop effective customer engagement methods.
- Integrate digital thinking into commercial brand plans with recommendations on digital, data, content, media, and technology.
- Support the transition from channel-led activity to connected, insight-led customer journeys with improved segmentation, personalization, and measurable outcomes.
- Drive the utilization of data, AI, and the MarTech stack for better integration of digital channels, CRM, analytics, automated marketing, and campaign delivery.
- Lead the development of plans for MarTech stack utilization, digital channel integration, digital performance data usage, and digital insight generation.
- Support brand teams in creating high-performing digital content to increase reach, engagement, and customer value.
- Set standards for digital content quality, guiding brands on approaches, content strategy integration, SEO, GEO, customer journeys, and channel pricing.
- Lead the team with practical recommendations to enhance content performance based on data, customer behavior, and channel insights.
- Connect global capabilities with UK market needs by adapting enterprise tools, frameworks, and approaches.
- Identify emerging trends in digital marketing, AI, media, SEO, GEO, and sales technology, translating them into actionable recommendations.
- Manage agency and partner relationships across media, SEO, and digital to ensure strategic input, optimization, and measurable value.
- Lead a dedicated team of experts.
- Contribute to the wider IBEX leadership agenda and build partnerships with Technology, Insights & Analytics, and Commercial Operations.
Requirements
- Significant experience in digital marketing, omnichannel engagement, customer experience, or commercial transformation.
- Strong commercial understanding and ability to shape business strategy.
- Proven ability to influence senior leaders and act as a strategic thought partner.
- Experience designing and delivering customer engagement strategies across multiple digital channels.
- Strong understanding of customer journeys, segmentation, personalization, consented customer engagement, and content optimization.
- Experience using data, insight, and analytics to improve performance and guide investment decisions.
- Good understanding of marketing technology, CRM, customer data platforms, marketing automation, or analytics tools.
- Proven background collaborating with media, SEO, digital, or content agencies to improve overall performance and business impact.
- Ability to operate effectively in a regulated environment.
- Experience leading teams directly or through matrix leadership.
- Excellent judgment, communication, and stakeholder management skills.
Skills
- Digital marketing
- Omnichannel engagement
- Customer experience
- Commercial transformation
- Business strategy
- Data analysis
- AI
- MarTech stack
- CRM
- Marketing automation
- Campaign delivery
- Content strategy
- SEO
- GEO
- Customer journeys
- Channel pricing
- Agency management
- Stakeholder management
Location
- London
Work Type
- In-person working (minimum three days per week from the office)
- Flexible
Experience Level
- Significant experience
Salary/Compensations
- Competitive salary and package
About the Company
- AstraZeneca UK is committed to accelerating the UK's position as a global centre of excellence in life sciences.
- We aim to redefine healthcare through fast and equitable access to effective medicines and high-quality care.
- We strive for sustainable leadership that prioritizes healthy people, society, and the planet.
- Our head office in Pancras Square serves as a platform to transform patients' lives as the country's leading biopharmaceutical company.
- We foster collaboration with customers, partners, and the wider AstraZeneca footprint.
- AstraZeneca is a global, science-led, patient-focused biopharmaceutical company focused on discovering, developing, and commercializing prescription medicines for serious diseases.
- We are dedicated to being a Great Place to Work where employees are empowered to push boundaries, challenge convention, and unleash their entrepreneurial spirit.
- We embrace differences and take bold actions to address global healthcare and sustainability challenges.
- We foster an inclusive culture where diverse thinking generates new opportunities and a commitment to lifelong learning, growth, and development.
- Our Inclusion & Diversity mission is to create an equitable environment where people belong, leveraging diversity to deliver life-changing medicines.
- Innovation thrives on breakthrough ideas from a diverse workforce empowered to challenge conventional thinking.
- We are curious about science, find creative approaches to challenges, and are driven to make the right choices and be accountable.
- We prioritize people, aiming for colleagues to be excited about their work.
- We promise to help colleagues realize their full potential, do work that improves lives, and shape an inspiring culture.
Equal Opportunity
- We are committed to building an inclusive and equitable environment where people feel they belong.
- We welcome and consider applications from all qualified candidates, regardless of characteristics.
- We offer reasonable adjustments/accommodations to help all candidates perform at their best.
- Inclusion and diversity are fundamental to our success, as innovation requires breakthrough ideas from a diverse workforce.