Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Stravito is seeking a Senior Manager, Global Demand Generation to build and scale programs that create high-quality pipeline. This role reports to the VP Marketing and involves owning the strategy and execution of demand generation across various channels, turning revenue goals into focused campaign plans, and optimizing performance based on data. The ideal candidate is strategic, analytical, commercially minded, and hands-on, comfortable setting direction, building from scratch, and partnering closely with Sales to drive measurable pipeline impact. This is an opportunity to shape Stravito's growth in a company redefining how enterprise organizations use insights, research, and AI.

Responsibilities

Own end-to-end demand generation strategy, execution, optimization, and budget across channels, aligned to revenue goals and sales priorities
Build and run full-funnel campaigns across paid media, account-based marketing, outbound, events, webinars, content syndication, retargeting, and partner programs
Own performance across LinkedIn, Google, retargeting, and syndication, managing agencies and partners, optimizing toward pipeline quality and revenue
Build ABM programs with Sales to engage priority enterprise accounts through campaign plays, messaging, ads, outbound sequences, and sales enablement materials
Drive demand around events and webinars, including audience targeting, pre- and post-event promotion, meeting generation, and pipeline reporting
Partner with Sales on outbound campaigns and account lists, iterating based on performance data
Continuously improve landing pages, demo flows, calls to action, and paid traffic journeys to reduce friction and increase pipeline conversion
Track pipeline metrics and translate data into clear budget and optimization recommendations
Partner with Revenue Operations and Marketing Operations to maintain clean attribution, lead routing, scoring, and dashboards
Turn positioning and product messaging into campaign-ready assets, including ads, emails, landing pages, outbound copy, and persona-specific content
Manage agencies, freelancers, and media partners; own budget tracking and performance-based spend decisions
Test new channels, tactics, and formats; use AI tools to accelerate audience research, messaging iteration, and reporting

Requirements

5+ years of B2B SaaS marketing experience, with deep ownership of demand generation, growth marketing, and pipeline goals
Proven track record of driving qualified pipeline in a sales-led or hybrid GTM motion
Hands-on proficiency with tools such as HubSpot, Google Ads, LinkedIn Ads, Google Analytics, Google Search Console, Webflow or similar CMS tools, Looker or similar BI tools, Clay, Outreach or similar sales engagement tools, Google Docs, Sheets, and Slides, Asana, and AI tools such as ChatGPT, Claude, Gemini, or similar platforms
Strong analytical mindset, with comfort living in dashboards and making budget tradeoffs based on performance
Experience building integrated campaigns across paid media, ABM, outbound, events, webinars, and content-led demand generation
Highly collaborative with Sales, with a track record of building trust by delivering pipeline impact
Strong writing and messaging instincts, with the ability to translate positioning into campaign copy, landing pages, ads, emails, outbound messaging, and sales support materials
Comfortable operating in ambiguity, building systems from scratch, and improving processes while executing
Strong project management skills, with the ability to manage multiple programs, partners, deadlines, and stakeholders at once
Commercially oriented, with a clear understanding of how Marketing contributes to pipeline creation, sales velocity, and revenue growth
Experience marketing to enterprise buyers, complex buying committees, or high ACV SaaS accounts
Experience in AI, insights, market research, knowledge management, consumer intelligence, or enterprise SaaS is a strong plus

Skills

Demand Generation
Growth Marketing
Pipeline Generation
Paid Media
Account-Based Marketing (ABM)
Outbound Marketing
Events Marketing
Webinar Management
Content Syndication
Retargeting
Partner Programs
Marketing Operations
Analytics
Reporting
HubSpot
Salesforce
Google Ads
LinkedIn Ads
Google Analytics
Google Search Console
Webflow
Looker
Clay
Outreach
Asana
ChatGPT
Claude
Gemini
Project Management
Content Activation
Budget Management
Vendor Management
Experimentation
AI Tools

Location

Remote

Work Type

Remote-first
Full-time

Experience Level

Senior

Benefits

Competitive compensation package
Possibility of working with cutting-edge technology (e.g., GenAI)
Company events a couple of times each year
Fun, collaborative environment
Zero micro-management
Encouragement to cultivate own processes
Opportunity for giving and receiving feedback for improvement

About the Company

Stravito solves the problem of large organizations making important decisions without leveraging the intelligence they already own because they cannot find it, see what they are missing, or act on it quickly enough.
Customers come from various industries all around the world.
Helps world-leading organizations like McDonald’s, Nestlé, and Heineken make better, insights-backed decisions.
A diverse and international team of 100 with more than 30 different nationalities.
Operating principles: simplicity first, an “own it, do it” mentality, embracing different perspectives, and enjoying the journey together.
A company redefining how enterprise organizations use insights, research, and AI to make better decisions with confidence.