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About the Role

The Brand Manager, Brand & Creativity plays a critical role in shaping how a portfolio of iconic brands and scale programs shows up for consumers across the full funnel. This role is responsible for translating brand strategy into compelling, consumer-facing communications that build brand equity and drive long-term growth. The role will also lead the communications approach for a set of brands, including creative, media, PR, and connections planning support. The Brand Manager will own the brand voice and lead cross-functional conversations to align strategy and execution.

Responsibilities

Translate platform-led brand strategy into consumer-facing communications plans for a portfolio of brands and scale programs
Lead execution of existing scale programs while defining new programs to support future growth
Define the communications approach for a portfolio, including creative, media, PR, and connections planning
Own the brand voice across the full consumer funnel, ensuring consistency, clarity, and impact across touchpoints
Lead end-to-end communications planning, aligning internal stakeholders on priorities, briefs, timing, and execution
Own creative brief development and deliver high-quality briefs to internal and external partners
Lead agency and partner discussions through the creative development process, providing clear direction and actionable feedback
Evaluate creative work against strategy, brand voice, channel needs, and business objectives
Lead creative development and production across above-the-line, in-store, and away-from-home channels
Manage sports, music and lifestyle partnerships to ensure their brands show up on premise in a way that connects to our total brand strategy
Partner with AFH and OMNi teams to ensure strong execution of below-the-line activations connected to the broader campaign strategy
Lead connections planning to ensure campaigns are effectively brought to life across relevant consumer touchpoints
Lead cross-functional conversations with OMNi, Brand & Communications, PR, creative and media agencies, platform GMs, U.S. counterparts, and the sales organization to align direction and drive execution
Influence partners across teams to move work from strategy to execution across both near-term priorities and longer-term scale program development
Use consumer, brand, and campaign insights to inform decisions and strengthen communications effectiveness
Assess campaign performance and reporting to identify learnings and improve future execution
Deliver communications initiatives on time and on budget while managing multiple priorities and deadlines

Requirements

Strong brand builder with a passion for translating strategy into compelling consumer communications
Experience leading integrated campaigns from brief through execution, with strong creative judgment and agency management skills
Ability to execute existing communications platforms while also defining new scale programs for future growth
Strong strategic thinking with the ability to develop a clear communications approach across creative, media, PR, and connections planning
Confident communicator who can lead conversations and align cross-functional stakeholders around a clear communications direction
Strong creative instincts with the ability to evaluate work against strategy, brand voice, and channel objectives
Experience managing multiple workstreams, timelines, and stakeholders in a fast-paced environment
Strong problem-solving and prioritization skills, with the ability to simplify complexity and move work forward
Experience in marketing within a CPG company or in an agency environment supporting brand communications and campaign development
Experience working with sports and music partners a plus
Comfortable working across multiple channels and collaborating with OMNi, PR, agencies, platform teams, sales, and cross-border partners
Resilient and adaptable, with a strong bias for action and results

Skills

Brand Building
Consumer Communications
Integrated Campaigns
Creative Judgment
Agency Management
Strategic Thinking
Communications Planning
Creative Brief Development
Creative Development
Production Management
Partnership Management
Connections Planning
Cross-functional Collaboration
Stakeholder Management
Problem-Solving
Prioritization
Marketing
CPG Marketing
Agency Support
Sports Marketing
Music Marketing
Channel Management

Location

Toronto, ON

Work Type

Hybrid: 3 days/week

Experience Level

Brand Manager

Salary/Compensations

$118,600.00 - $148,200.00

Benefits

Performance-based bonus
Affordable access to healthcare, protection, and savings for the future
Medical coverage
Prescription Drug coverage
Dental coverage
Vision coverage
Screenings/Assessments
Paid Time Off
Company Holidays
Leave of Absence
Flexible Work Arrangements
Recognition programs
Training opportunities
Employee Family Assistance Program
Wellbeing Programs
Family Support Programs
Savings/Pension plans
Life insurance
Accidental Death & Dismemberment insurance
Disability insurance
Discounted Perks

About the Company

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch.
We’re on a mission to disrupt not only our own business, but the global food industry.
A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity.
We also believe in being good humans, who are working to improve our company, communities, and planet.
We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
We grow our people to grow our business.
We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands.
Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions.
All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career.
Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Everyone is welcome at our table. In fact, we thrive on learning and growing from our diverse backgrounds and perspectives.
Doesn’t matter who you are, where you’re from, or who makes your heart sing. We want you to show up as your authentic self, excited to work with amazing colleagues to solve complex challenges and innovate in an ever-changing industry.
We’re committed to: Hiring and growing talent from diverse backgrounds and perspectives.
Growing our Business Resource Groups — vibrant, celebrated communities that enhance our business through thought leadership employee engagement and professional development opportunities.
Providing our managers and leaders high quality learning experiences to explore how to foster inclusion and belonging.

Equal Opportunity

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.