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About the Role

This role leads the full lifecycle of retailer eCommerce activations, from brief origination and strategy building to implementation, optimization, and performance accountability. You will be the eCommerce activation expert, confidently challenging retailers and internal stakeholders to drive results and ensure best-in-class digital execution.

Responsibilities

• Own the end-to-end eCommerce activation process across EU Pureplay and omnichannel retail partners: brief origination, campaign strategy, retailer negotiation, implementation, live optimisation, and post-campaign analysis.
• Author retailer eCommerce briefs with clear commercial rationale, defined KPIs, and measurable success criteria.
• Lead post-campaign debriefs with retailers and KAMs, delivering honest performance assessments with clear learnings and next-step recommendations.
• Act as a strategic challenger and advisor to Key Account Managers and retail partners, questioning proposed activations and pushing for executions optimised for conversion.
• Build and present the commercial case for eCommerce activations to retailers and internal stakeholders, articulating the benefit of each initiative with data-backed rationale.
• Coach partners on what high-performing digital shelf and on-site activations look like.
• Design and execute on-site retailer campaigns across sponsored placements, brand stores, A+ content, homepage features, promotional events, and editorial placements.
• Manage campaign implementation directly within retailer portals and platforms, ensuring assets, copy, and targeting are optimised.
• Define and manage retail media investment within allocated A&P budgets, making real-time decisions on spend allocation based on performance data.
• Own digital shelf standards across EU markets - copy, imagery, video, enhanced content - ensuring SEO optimisation.
• Lead content syndication processes to enable scalable, consistent asset deployment across markets and distributor partners.
• Define KPIs, benchmarks, and measurement frameworks for all campaign activity.
• Build and execute quarterly test-and-learn plans, using results to continuously improve activation mechanics, targeting, and investment allocation.
• Deliver regular performance reporting to senior stakeholders, presenting results clearly, owning underperformance, and proposing corrective action.

Requirements

• Significant hands-on experience managing eCommerce marketing campaigns with major retail partners (Amazon, Zalando, MediaMarkt, Fnac, Smyths, or similar Pureplay/omnichannel retailers).
• Proven track record of owning the full activation lifecycle - originating, challenging, and optimising briefs.
• Strong commercial acumen: comfortable building business cases, managing A&P budgets, and defending investment decisions with data.
• Confident communicator who can challenge retailers and senior internal stakeholders constructively, with credibility backed by evidence.
• Solid understanding of retail media platforms, on-site merchandising mechanics, and sponsored advertising within retailer ecosystems.
• Strong SEO and content optimisation capability across retailer platforms.
• Experience with PIM systems (e.g. Stibo), DAM platforms, SAP, or Showpad is advantageous.
• Fluency in English required; additional European languages (French, Spanish, Italian, German) are a plus.

Skills

• eCommerce marketing
• Campaign management
• Retailer negotiation
• Campaign strategy
• Implementation
• Optimization
• Performance analysis
• Commercial rationale
• KPI definition
• Retailer challenge
• Internal enablement
• Digital campaign execution
• On-site merchandising
• Sponsored placements
• Brand stores
• A+ content
• Promotional events
• Editorial placements
• Retailer portals
• Retail media investment
• A&P budgets
• Performance data analysis
• Digital shelf standards
• Content optimization
• SEO
• Content syndication
• Test-and-learn plans
• Performance reporting
• PIM systems
• DAM platforms
• SAP
• Showpad

Location

• EMEA

Work Type

• Full-time

Experience Level

• Specialist

Education Level

• Bachelor's degree in Marketing, Business, or related discipline

Benefits

• Annual and long-term incentives
• Medical, Dental, and Vision Insurance
• Paid Vacation & Holidays
• Generous 401(k) Match
• Paid Parental Leave
• Volunteer & Employee Giving Programs
• Tuition Reimbursement
• Product Discounts

About the Company

• At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play.
• Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

Equal Opportunity

• Hasbro is an Equal Opportunities Employer.
• We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
• We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
• If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.