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About the Role

The International Reputation team helps positively shape the conversation through targeted initiatives and content on Airbnb’s role in broader society. We build and design curated multi-channel campaigns through organic and paid channels to win over our external stakeholders, experiment with new ways to tell the Airbnb story more effectively and creatively, and partner and facilitate closely with internal teams, especially with Marketing, Public Policy, Communications and Product, to execute on and achieve a shared vision.

Responsibilities

Work closely with the International Reputation Director to ideate, conceptualize, roll out and project manage regional policy media and storytelling campaigns and assets across key policy narrative themes, including economic impact, responsible and sustainable tourism.
Identify and roll out ways to elevate amplification campaigns for general population and political stakeholders through branded assets across scaled channels, online and offline experiential elements and engagement materials, including political events, emails, digital data visualization, physical assets and leave-behinds.
Work closely with regional and country Reputation leads in building a world-class global campaign program, including innovating on, refining and elevating proactive and responsive campaigning tactics, channels and targeting, and stakeholder mapping.
Support development of internal communications, playbooks and documentation in partnership with global Amplification Lead and regional leads, including synthesizing data, polling and research, and campaign performance and progress reports.
Champion and be responsible for team operational excellence, including reporting, KPI tracking, budget tracking and management, documentation and organization of files and folders, and procurement and vendor management needs and tasks.

Requirements

6+ years experience in end-to-end marketing and/or public relations, amplifying campaigns through a variety of online and offline channels.
Bachelor’s degree in Political Science, Communications, Marketing, Business or a related field.
Exceptional project and program management skills, with the ability to quickly build, scale and manage multiple projects simultaneously.
Strong strategic thinking and analytical skills, with the ability to translate complex concepts into actionable campaign strategies.
Excellent written and verbal communication skills in English, another language a plus.
Has experience in vendor management and project management across business functions and geographies.
Ability to work collaboratively in a fast-paced environment, managing multiple projects simultaneously.
Strong leadership skills and a track record of successfully working across cross-functional teams.
Keen interest and understanding of general political and social dynamics and issues, with an in-depth understanding of regulatory, legislative processes and political landscapes.
Excellent analytical and organizational skills.
Passionate about the positive impact of travel and tourism.
Willing to travel (10-20%).

Skills

Marketing
Public Relations
Campaign Strategy
Project Management
Program Management
Strategic Thinking
Analytical Skills
Communication Skills
Vendor Management
Cross-functional Teamwork
Organizational Skills

Location

San Francisco

Work Type

Full-time

Experience Level

6+ years

Education Level

Bachelor's degree

About the Company

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Community You Will Join: Airbnb's Reputation team operates across all of Airbnb’s stakeholder network, including governments at various levels, parliamentarians and policymakers, regulators and law enforcement agencies, public entities, industry associations, research institutions and academia, host and guest communities, as well as the broader public.
It aims to introduce them to the numerous benefits of the home sharing economy exemplified by Airbnb and its corporate values, and highlights the socio-economic contributions our business makes to local communities. We operate proactively and reactively, building and amplifying solutions that ensure our host community can thrive.

Equal Opportunity

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.