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About the Role

This role is responsible for driving one of Kraft Heinz's top growing categories within the UKI business unit. You will manage iconic Heinz brand projects from strategy to execution, including innovation and communication across the marketing mix.

Responsibilities

• Develop a deep understanding of the consumer and leverage insights to drive brand equity through communication and innovation projects.
• Collaborate with Category Development, Sales, Finance, Consumer Insights, R&D, Procurement, and Supply Chain teams.
• Create and deliver breakthrough innovation to build the brand and achieve strong results.
• Manage innovation and renovation projects in line with long-term strategy, ensuring timely execution with cross-category teams.
• Own the media plan and campaign execution for the category, partnering with agencies.
• Ensure strong in-market execution and commercial rigor with the category team to deliver results.

Requirements

• Strong and proven experience with consumer understanding, including identifying needs, trends, and market dynamics.
• Proven experience in end-to-end innovation projects (idea to launch), understanding cross-functional processes and external partners.
• Experience in managing communication plans from creative to media execution, including agency management.
• Proven experience in delivering an effective PR plan is a plus.
• Strong commercial and P&L understanding.
• Excellent communication skills with the ability to simplify complex information for diverse stakeholders.
• Strategic capabilities and experience in marketing strategy development, situational and trend analysis, and creative campaign development.
• Strong project management skills, including organization, prioritization, and leading cross-functional teams under pressure.
• Result-driven with a can-do attitude, creativity in problem-solving, and a focus on company and brand success.
• Ability to turn insights into action.
• Tenacity, urgency, and an agile mentality to challenge the status quo.
• Team player with strong collaboration and cross-functional working skills.
• Willingness to support and coach colleagues.

Skills

• Consumer understanding
• Innovation project management
• Communication plan management
• Agency management
• Commercial acumen
• P&L management
• Strategic marketing
• Trend analysis
• Creative campaign development
• Project management
• Cross-functional team leadership
• Prioritization
• Problem-solving
• Agility

Location

• London - The Shard

Work Type

• Hybrid

Experience Level

• Senior

Education Level

• Bachelor's degree
• Master's degree preferred

Benefits

• Industry-recognised career development pathway
• Meritocratic, pay for performance approach
• Fun, collaborative office culture with regular events and socials
• Network of Business Resource Groups
• Flexible and hybrid working approach, including ability to work from abroad
• Market-leading parental leave benefits
• Sponsored nursery scheme
• Employee discount on Heinz products
• Private medical cover
• Digital GP
• Comprehensive Life Assurance
• Group Income Protection
• Exclusive gym discounts
• Cycle to work scheme
• Premium membership to Calm App
• Variety of sports teams & clubs
• 3 volunteering days per year

About the Company

• Kraft Heinz is a global food company with a delicious heritage, delivering the best taste, fun, and quality through iconic and emerging food and beverage brands.
• The company is on a mission to disrupt the food industry through consumer obsession, innovation, and unexpected partnerships.
• Kraft Heinz fosters a culture of ownership, agility, and endless curiosity, with a commitment to being good humans and improving the company, communities, and planet.
• They champion great people who bring ambition, curiosity, and high performance, challenging the ordinary and making bold decisions.

Equal Opportunity

• Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
• As a Disability Confident employer, Kraft Heinz is happy to accommodate any reasonable adjustments during the screening and interview process.
• Everyone is welcome at Kraft Heinz, thriving on diverse backgrounds and perspectives.
• The company is committed to hiring and growing talent from diverse backgrounds and perspectives.
• Kraft Heinz is committed to growing its Business Resource Groups.
• The company is committed to providing managers and leaders with high-quality learning experiences to foster inclusion and belonging.