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About the Role

As a YouTube Channel Manager, you will be responsible for the operation and growth of several high-profile YouTube channels, representing key priority brands across 40M+ subscribers and 400M+ monthly views. You will lead the development and execution of a comprehensive YouTube strategy, focusing on long-term channel growth, audience engagement, and brand alignment.

Responsibilities

• Develop and implement a comprehensive content programming strategy across YouTube channels and multiple territories, closely aligning with both brand and audience needs.
• Own and manage the content calendar, ensuring a consistent publishing cadence and that high-quality video content and artwork align with brand strategies to achieve key performance indicators (KPIs).
• Oversee the optimisation of titles, descriptions, metadata, tags, and thumbnails to maximise click-through rates, search visibility, and overall channel performance.
• Utilise YouTube Analytics, automation tools, and third-party platforms to continuously test content approaches, measure performance, and pivot strategy based on results.
• Leverage AI tools to support workflow efficiency, content testing, and performance analysis, ensuring data-driven decisions are made quickly and efficiently to drive channel growth.
• Work closely with cross-functional teams, including Production, Marketing, Product Development, and Brand Management, to align YouTube strategies with broader business objectives.
• Present detailed and contextualised reports on channel performance, growth strategies, and key insights to stakeholders, ensuring transparency and alignment on objectives.
• Continuously monitor and analyse competitor channels and other market trends, using insights to refine Hasbro's channel management and creative strategies, ensuring we maintain a competitive edge.
• Proactively spot emerging content trends and platform formats, translating them into new ideas for channel programming.
• Identify creative ways to repackage and extend existing content to maximise reach and relevance across audiences.
• Work closely with production teams to develop original content, providing theme and format recommendations grounded in audience insights, content trends, and channel performance data.

Requirements

• Demonstrated success managing large-scale YouTube channels, with measurable outcomes in channel growth, audience development, and content performance.
• Strong understanding of YouTube’s platform, algorithms, and best practices.
• Deep understanding of all YouTube features, including advanced analytics and third-party measurement platforms (e.g., Tubular Labs).
• Familiarity with design and editing tools such as Adobe Photoshop and Premiere Pro is an advantage.
• Strong analytical skills with a strategic mindset, capable of interpreting complex data sets and translating them into simple, actionable growth strategies.
• Strong organisational skills with the ability to manage multiple workstreams simultaneously, balancing content calendar deadlines, cross-functional dependencies, and territory requirements without losing sight of quality or strategic priorities.
• Pitches new content formats and ideas, spots trends early, and finds creative ways to repackage and extend existing content to serve different audiences and formats.
• Exceptional communication skills, with the ability to influence and collaborate with team members, stakeholders and cross-functional teams.
• Highly proactive, with the ability to balance multiple priorities, lead under pressure, and adapt quickly to changes in the digital landscape.
• Proficiency in another language is preferred but not required, enhancing the ability to manage channels in multiple regions.

Skills

• YouTube Analytics
• Automation tools
• Third-party platforms
• AI tools
• Adobe Photoshop
• Adobe Premiere Pro
• Data analysis
• Strategic planning
• Project management
• Workflow management
• Content strategy
• SEO
• Trend analysis
• Communication
• Collaboration
• Adaptability

Location

• London, UK

Work Type

• Hybrid

Experience Level

• Proven Track Record

Benefits

• Medical, Dental, and Vision Insurance
• Paid Vacation & Holidays
• Generous 401(k) Match
• Paid Parental Leave
• Volunteer & Employee Giving Programs
• Tuition Reimbursement
• Product Discounts & More!

About the Company

• At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play.
• This is your chance to shape legendary play that lasts a lifetime.