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About the Role

As the super platform for non-professional football in Europe, we bring professional experiences – from news and data to gamification – directly to a community of over 190 million footballers and fans. We are Prematch, a dynamic startup founded in 2021 with smart and hungry team members.

Responsibilities

• Design, edit, and produce daily social-first content (Reels, TikToks, Visuals) from idea to final cut and publication.
• Sharpen and consistently develop our brand image through design, tonality, and storytelling.
• Build a reusable brand system (guidelines, templates, creative principles) that scales across channels and brands.
• Establish recognizable content series (recurring formats/series) that the target audience regularly returns to.
• Take responsibility for content planning and publication rhythm on key social media channels.
• Produce social media-first content and/or take creative lead (video, static images, short-form series), including strong "external presentation" (intro, text lines, editing).
• Collaborate closely with growth/ads to develop high-performing creatives and improve them quickly through rapid test loops.
• Translate performance data into clear creative decisions: what to focus on, what to stop, what to test next.
• Develop and implement cooperation concepts with creators, communities, and local partners.
• Build lean partner packages (materials, briefings, formats) to simplify joint content creation and sharing.
• Identify scalable distribution levers that increase reach without diluting the brand.

Requirements

• Have a creative background (2-6 years) and a portfolio demonstrating a strong social-first orientation.
• Enjoy working in a growing team and startup environment.
• Brand Building: Ability to build brands sustainably through content, not just individual campaigns.
• Visual Taste: Possess excellent visual taste (design, editing; motion basics are a plus).
• Creative Strategy: Strong in positioning, format/series development, channel thinking, and have a pronounced distribution mindset.
• Data Skills: Comfortable with data, understand key social and paid creative performance metrics, and derive smart learnings from them.
• Hands-on Mentality: Work quickly and pragmatically in execution while raising the creative bar.
• Copywriting: Hooks, captions, and series framing.
• Editing: Short-form storytelling with a clear narrative flow.
• Production: Creator briefing and direction for efficient content production.
• Culture Fit: Deep understanding of sports/football culture, tonality & matchday dynamics.
• Design: Social-first design & packaging (format setup, thumbnails/title cards, recognizability).
• Language Skills: Fluent in German and English.
• Brand Building: Experience in a D2C or agency environment with clear outcomes (preferred).
• Motion Basics: Motion design / animation skills (template-based, fast & scalable) (preferred).
• Paid Creative: Experience in paid social creatives (performance creatives, ad variants, hook testing) (preferred).
• Activation: On-ground activation at events/matchdays, local partner activations & on-site content (preferred).

Skills

• Social-first content creation
• Reels production
• TikToks production
• Visual content creation
• Brand development
• Content strategy
• Storytelling
• Brand guidelines development
• Template creation
• Content series development
• Social media planning
• Publication scheduling
• Video editing
• Static image creation
• Short-form video
• Creative direction
• Performance marketing collaboration
• Creative testing
• Data analysis
• Creative decision making
• Partnership concept development
• Creator collaboration
• Community engagement
• Partner package creation
• Distribution strategy
• Visual design
• Editing
• Motion graphics basics
• Creative strategy
• Positioning
• Format development
• Series development
• Channel thinking
• Distribution mindset
• Data analysis
• Social media metrics
• Paid creative metrics
• Hands-on execution
• Pragmatic approach
• Copywriting
• Hook writing
• Caption writing
• Series framing
• Short-form storytelling
• Narrative flow
• Content production briefing
• Content production direction
• Sports culture understanding
• Football culture understanding
• Matchday dynamics understanding
• Social-first design
• Social media packaging
• Thumbnail design
• Title card design
• Brand recognizability
• German language proficiency
• English language proficiency
• D2C experience
• Agency experience
• Motion design
• Animation
• Paid social creative development
• Ad variant creation
• Hook testing
• On-ground activation
• Event activation
• Local partner activation

Location

• Cologne
• London

Work Type

• Full-time
• Hybrid
• Remote

Experience Level

• 2-6 years creative background

Salary/Compensations

• Competitive salary

Benefits

• Employee stock option plan (VSOP)
• Three offices in Cologne, Berlin, and London with a startup vibe
• Home office options (1-3 days per week in office depending on distance)
• 100% remote possible for Tech & Product roles
• Flexibility to work remotely from different locations
• Modern IT equipment
• 27 vacation days per year
• Special provisions for parents regarding vacation
• Team events
• Offsites with the entire team

About the Company

• Prematch is the super platform for non-professional football in Europe, bringing professional experiences to a community of over 190 million footballers and fans.
• Founded in 2021 in Cologne, Prematch is a dynamic startup with smart and hungry team members.
• The Marketing & Business team is based in Cologne, Berlin & London, while the Tech & Product team works remotely across Europe.
• We have backing from strong partners like adidas, Krombacher, NIVEA MEN, and Techniker Krankenkasse, with more exciting collaborations in the pipeline.
• Supported by successful investors such as Ralf Reichert (CEO of ESL) and Verena Pausder.