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About the Role
We are looking for an experienced Creative Strategist with analytical skills to step-change our growth marketing creative performance. You will build and deliver a plan that drives both brand impact and measurable commercial performance, translating insights into actionable creative direction and bridging the gap between data-driven growth and brand storytelling.
Responsibilities
- Reviewing existing strategy and performance to build a repeatable strategy across Meta, YouTube, and offline formats.
- Writing inspiring briefs that define specific audience tension and commercial problems.
- Providing clear strategic feedback and priorities to external performance agencies.
- Defining hypotheses and learning agendas for creative tests, and synthesizing results into future campaigns.
- Providing the UK lens for global product launches, ensuring cultural nuances are represented.
- Conducting a full audit of current performance creative strategy.
Requirements
- Experienced Creative Strategist with analytical skills.
- Ability to build and deliver a plan driving brand impact and commercial performance.
- Ability to translate deep insights and channel learnings into clear, actionable creative direction.
- Bridge the gap between data-driven growth and high-fidelity brand storytelling.
- Act as the primary creative partner for media agencies and global teams.
- Strategic thinker with a bias for action.
- Proactively find creative opportunities to unlock growth using qualitative insight and quantitative signals.
- Understand how creative behaves differently across platforms like Meta and print.
- Adapt strategy accordingly.
- Master collaborator and storyteller.
- Translate broad brand platforms into actionable creative territories that scale.
- Challenge agencies and stakeholders respectfully using evidence and context.
- Working knowledge of tools like Adobe Premiere or Photoshop.
- Skilled at reviewing different datasets to identify patterns and commercial opportunities.
- Interrogate hook rates, scroll-stop data, and conversion signals to drive improvements.
- Tell a compelling story that shapes future creative output.
- Comfortable presenting findings to stakeholders to drive decision making.
- Adaptable to change and comfortable with ambiguity.
- Focus on what really matters to deliver results.
- Skilled at bringing others on the journey.
- Self-directed and proactive.
- Ability to create own structure when one isn't handed.
- Set own priorities, flag blockers early, and identify where additional support or input is needed.
- Desire to make the world a better place.
Skills
- Growth marketing creative performance
- Data analysis
- Brand storytelling
- Creative direction
- Meta
- YouTube
- Offline formats
- Adobe Premiere
- Photoshop
- Hook rates
- CTR
- Scroll-stop data
- Conversion signals
Location
- UK-based
- Remote
Work Type
- 9-month contract
- Remote-first
Experience Level
- Experienced
Benefits
- Meaningful support towards healthcare
- Generous paid leave
- Tailored learning and development opportunities
- Free toilet paper
About the Company
- Makes eco-friendly products.
- Donates 50% of profits to provide clean water and build toilets.
- Contributed over $18 million AUD to fund sanitation projects globally.
- Has hubs in Australia, the Philippines, China, the US, UK and Europe.
- Has over 200 employees.
- Aims to increase annual donations tenfold to provide clean water and sanitation services for everyone.
- Certified B Corp™.
- Maintains high standards of social and environmental impact.
- Recent B Corp score of 125.5.
Equal Opportunity
- Encourages individuals to apply even if they don't check every box.
- Believes a diversity of perspectives and experiences makes a team stronger.