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About the Role
GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010. This role leads product marketing for nonprofit growth initiatives, sitting at the intersection of consumer and B2B to shape how nonprofit organizations discover, adopt, and champion new platform features, while influencing how those features appear to donors and supporters. You will collaborate with cross-functional partners across Product, Sales, Account Management, Customer Experience, Comms, Legal, and Data to bring new capabilities to market through structured early access programs, phased rollouts, and enablement. This highly visible leadership role shapes the platform narrative, influences product and business strategy, and elevates go-to-market across product-led and sales-led motions, serving as the voice of the market and customer at the leadership table. As a senior thought partner, you will drive alignment across teams and ensure product strategy translates into clear, differentiated positioning in the competitive nonprofit technology landscape.
Responsibilities
- Define and own the overarching go-to-market strategy for key areas of the GoFundMe Pro platform, from ideation through launch, scale, and optimization.
- Partner with Product leadership to influence long-term roadmap prioritization using qualitative and quantitative insights.
- Drive strategic alignment across Growth, Demand Gen, Sales, and Customer Success for integrated, high-impact launches.
- Build and steward the differentiated narrative that positions GoFundMe as making nonprofits look great to their supporters.
- Translate the narrative into messaging, positioning, and proof across all nonprofit, supporter, and partner touchpoints.
- Lead Go-to-Market for new programs that connect GoFundMe’s supporter base to qualifying nonprofits.
- Partner with Product to shape product development, not just announcements.
- Develop a motion to identify, develop, and showcase customer champions.
- Partner with Product, Engineering, Nonprofit Partnerships, Account Leads, Brand, Lifecycle, Research, and Comms.
- Provide data, customer insights, and a clear point of view to enhance company understanding of supporters.
- Serve as the connective strategic leader across Product, Sales, Customer Success, Growth, and Marketing.
- Partner with Comms to shape leadership POVs, platform storytelling, and high-visibility market moments.
- Act as connective tissue between B2B and Consumer launches, ensuring unified value propositions.
- Act as a multiplier for the broader Product Marketing team by setting standards, mentoring peers, and elevating the craft.
- Identify and drive high-impact, ambiguous initiatives that unlock new growth opportunities, improve customer outcomes, or strengthen competitive positioning.
Requirements
- 8-12+ years of B2B Product Marketing experience, ideally in SaaS or hybrid PLG + sales-led environments.
- Demonstrated success shaping product strategy and influencing executive stakeholders beyond traditional launch execution.
- Experience marketing to nonprofit, mission-driven, or vertical SaaS audiences is a strong plus.
- Proven ability to lead complex, cross-functional go-to-market initiatives with measurable business impact.
- Exceptional positioning and storytelling skills, translating complexity into strategic clarity and compelling narratives.
- Highly analytical and data-driven, with experience defining success metrics, modeling impact, and influencing roadmap decisions.
- Comfortable operating in ambiguity and driving structure, alignment, and forward momentum.
- Strong executive presence with experience crafting high-quality strategic documents and presentations.
- Experience mentoring or leading other PMMs and raising the bar for the broader team.
- Familiarity with tools like ClickUp, Figma, Salesforce, Amplitude, Gong, and competitive intelligence platforms (Crayon/Klue) is a plus.
Skills
- B2B Product Marketing
- SaaS
- PLG + sales-led environments
- Product strategy shaping
- Executive stakeholder influence
- Marketing to nonprofit audiences
- Marketing to mission-driven audiences
- Marketing to vertical SaaS audiences
- Go-to-market initiative leadership
- Positioning
- Storytelling
- Analytical skills
- Data-driven decision making
- Defining success metrics
- Impact modeling
- Roadmap influence
- Operating in ambiguity
- Driving structure
- Driving alignment
- Driving forward momentum
- Executive presence
- Strategic document crafting
- Presentation crafting
- Mentoring PMMs
- Team leadership
- ClickUp
- Figma
- Salesforce
- Amplitude
- Gong
- Competitive intelligence platforms (Crayon/Klue)
Location
- San Francisco, Bay Area
Work Type
- Hybrid
- Full-time
Experience Level
- 8-12+ years of B2B Product Marketing experience
Salary/Compensations
- $190,500 - $285,500
Benefits
- Opportunity to make a positive impact in millions of lives
- Innovative, fast-paced, and forward-thinking work environment
- Collaborative team environment
- Competitive pay
- Comprehensive healthcare benefits
- Financial assistance for hybrid work
- Financial assistance for family planning
- Generous parental leave
- Flexible time-off policies
- Mental health and wellness resources
- Learning, development, and recognition programs
- Diversity, equity, and inclusion initiatives and employee resource groups
- Volunteering and Gives Back programs
About the Company
- GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other.
- Unites individuals and nonprofits, making it easy and safe to ask for help and support causes.
- Community has raised over $40 billion since 2010.
- Core values: impatient to be great, find a way, earn trust every day, fueled by purpose.
- Partners with GoFundMe.org, an independent public charity, to extend community reach and impact.
- Publishes annual “Year in Help” report reflecting community impact.
Equal Opportunity
- GoFundMe is an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences.
- Does not discriminate based on race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.
- Provides reasonable accommodation for job applications, interviews, or the hiring process; contact accommodationrequests@gofundme.com.