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About the Role

Define and execute channel marketing strategy to drive growth through partners. Establish and build the Channel Marketing program from the ground up, creating strategy, infrastructure, and execution plans to activate and drive revenue through major channel partners like benefits brokers and payroll/HR platforms. Architect and launch the foundational Channel Marketing program, defining core processes, metrics, and scalable playbooks for partner engagement.

Responsibilities

Architect and launch the foundational Channel Marketing program, defining core processes, metrics, and scalable playbooks for partner engagement.
Develop tiered marketing strategies for key partner types, including Benefits Broker and Platform Integration Channels.
Create, manage, and scale partner-facing marketing assets, collaborating with Field Marketing for localization.
Lead development and execution of joint value propositions, positioning, and co-marketing budgets for strategic partners.
Own marketing and execution for major channel partner events, including sponsorships, conferences, and webinars.
Collaborate with Channel Partner Sales, Product Marketing, Content, Demand Generation, and Paid Media teams for consistent messaging and lead handover.
Track, analyze, and report on channel marketing performance metrics, identifying optimizations and demonstrating ROI.
Inspire and empower colleagues by promoting wellbeing and creating a supportive work environment.

Requirements

Minimum 4+ years of B2B Marketing experience, including at least 2 years in Channel Marketing or Partner Marketing.
Proven track record of establishing marketing programs or initiatives from scratch in a fast-paced environment.
Autonomous marketer with G4 level capabilities, demonstrating ownership and ability to influence cross-functional and senior stakeholders.
Exceptional written and verbal communication skills, articulating complex concepts clearly to diverse audiences.
Highly organized, proactive self-starter, capable of managing multiple projects simultaneously with a strong bias for action.
Strong understanding of Health Benefits, HR Technology, or Payroll/HRIS ecosystem; prior experience with vendors like Sequoia, ADP, or Paychex is desired.
Prior experience in B2B marketing and channel/partner marketing is mandatory.

Skills

B2B Marketing
Channel Marketing
Partner Marketing
Program building
Cross-functional influence
Stakeholder influence
Written communication
Verbal communication
Project management
Proactive
Organizational skills
Health Benefits ecosystem knowledge
HR Technology ecosystem knowledge
Payroll/HRIS ecosystem knowledge

Location

New York City, US
Also hiring in California, Colorado, Connecticut, Florida, Georgia, Illinois, Massachusetts, Missouri, North Carolina, New Jersey, New Hampshire, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin.

Work Type

Hybrid
Remote
Full-time

Experience Level

Minimum 4+ years in B2B Marketing, with at least 2 years in Channel or Partner Marketing
G4 level capabilities

Salary/Compensations

$96,000-$106,000 annual base salary in NY, CA, CO, MA, WA.
Salary varies by location.
Eligible for annual bonus or sales incentive plan and performance-based stock option program.

Benefits

Free Gold-level Wellhub membership for employee and up to three family members
Health, dental, and vision insurance
Telehealth, care concierge, and Employee Assistance Program
401(k) match
Short-term and long-term disability
Life insurance
Hybrid and remote work options
One-time home office equipment reimbursement
Monthly work allowance
Flexible schedule
Minimum 25 days PTO per year, increasing with tenure (up to 5 additional days)
Annual holidays, including birthday holiday
Up to 12 weeks 100% paid parental leave for all new parents
Up to 18 weeks paid leave for birthing parents, with ramp-back period
Access to world-class learning platforms and interactive sessions
Personalized development roadmap and internal career opportunities
Continuous learning and feedback
Collaborative, supportive, and inclusive culture with open communication

About the Company

Wellhub revolutionizes workplace wellness, connecting employees worldwide to partners for fitness, mindfulness, therapy, nutrition, and sleep through a single subscription.
Headquartered in NYC with teams in Europe, North America, and South America, Wellhub aims to make every company a wellness company.
The company values wellbeing, collaboration, and diverse perspectives, fostering an environment where passion and creativity drive impact.

Equal Opportunity

Wellhub is committed to creating a diverse, collaborative, supportive, and inclusive work environment where all individuals belong and are celebrated.
Wellhub is an equal opportunity employer; all qualified applicants receive consideration without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or other legally protected characteristics.
The company is Syndio Fair Pay Certified, demonstrating dedication to equitable and fair pay practices globally.