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About the Role

This role drives pipeline growth for Superhuman Mail within Revenue Marketing, building and scaling integrated demand generation programs to create and accelerate marketing-sourced and influenced pipeline. It involves partnering with Sales, Product Marketing, and Growth to translate product priorities into market-facing campaigns and sales plays for new logo acquisition, competitive displacement, and customer expansion. Success requires strong commercial acumen, deep Sales collaboration, and a performance-driven mindset focused on measurable pipeline and revenue impact.

Responsibilities

Own Superhuman Mail execution, aligning with GTM goals and revenue targets.
Develop and execute full-funnel marketing campaigns across paid, earned, and owned channels.
Drive inbound and outbound pipeline for net new acquisition and existing customer expansion.
Partner with Sales and RevOps to align campaign strategy with pipeline goals and account priorities.
Build and optimize nurture programs to accelerate leads and drive customer expansion.
Measure and report on campaign performance, pipeline impact, and ROI.
Collaborate cross-functionally to deliver a cohesive buyer experience.
Build and scale a repeatable product demand engine aligned to sales priorities.
Translate product strategy and roadmap into revenue-generating demand programs.
Partner with Sales leadership to design high-impact Sales Plays.
Launch rapid, test-and-learn campaigns tied to product launches, feature releases, and market opportunities.
Run performance-oriented programs scalable into integrated campaigns and buyer journeys.
Continuously optimize messaging, segmentation, and channel mix based on performance data.
Develop competitive displacement programs.
Enable Sales with targeted plays, messaging, and field-ready assets.
Partner with Product Marketing on positioning and differentiation.
Design expansion and cross-sell programs across the installed base.
Partner with Customer Success and Sales to drive product adoption and revenue growth.
Build targeted segmentation strategies based on product usage and account signals.
Accountable for marketing-sourced product pipeline and revenue.
Accountable for marketing-influenced product pipeline and revenue.
Accountable for product campaign performance and ROI.
Accountable for conversion rates across key funnel stages.

Requirements

6+ years of experience in B2B marketing, demand generation, product marketing, or growth roles.
Demonstrated builder’s mentality, comfortable building and scaling programs, processes, and teams.
Proven track record of driving pipeline and revenue through strategic campaign planning.
Experience with integrated, multi-channel campaigns spanning brand awareness, demand generation, and customer expansion.
Deep expertise in product demand, tailoring messaging and programs to different personas, segments, and funnel stages.
Skilled at turning product strategy into compelling demand programs.
Experience partnering deeply with Sales in a sales-led GTM motion.
Strong analytical orientation with experience using data to drive decisions and optimize campaigns.
Proven experience owning performance metrics.
Experience running agile campaign frameworks and rapid experimentation.
Strong partnership skills, comfortable aligning with various cross-functional teams.
Proven ability in cross-functional leadership and orchestration.
Executive presence and ability to influence cross-functional stakeholders.
Customer-obsessed with a deep commitment to understanding user pain points and delivering value.
Comfortable with ambiguity, adaptable, and proactive in creating clarity amid change.
Demonstrated ability to balance vision with execution and deliver results.
Skilled at prioritizing effectively under constraints.
Familiarity with tools like Pardot, Salesforce, and 6sense.
Demonstrated ability to work independently with minimal guidance.
Proactively manage tasks and priorities across multiple projects.
Analyze and execute work efficiently.
Collaborate effectively with cross-functional teams.
Thrive in fast-paced, results-driven environments.

Skills

B2B marketing
Demand generation
Product marketing
Growth marketing
Strategic campaign planning
Integrated marketing campaigns
Multi-channel campaigns
Brand awareness
Customer expansion
Product demand expertise
Messaging tailoring
Sales partnership
Analytical skills
Data-driven decision making
Campaign optimization
Performance metrics ownership
Agile campaign frameworks
Rapid experimentation
Cross-functional leadership
Stakeholder alignment
Executive presence
Influencing stakeholders
Customer obsession
Adaptability
Proactive problem-solving
Vision-execution balance
Prioritization
Pardot
Salesforce
6sense
Independent work
Task management
Efficient execution
Cross-functional collaboration

Location

Hybrid working model
US locations

Work Type

Hybrid

Experience Level

6+ years of experience

Salary/Compensations

Zone 1: $152,000 – $209,000/year (USD)
Zone 2: $137,000 – $188,000/year (USD)

Benefits

Excellent health care (including medical, dental, vision, mental health, and fertility benefits)
Disability and life insurance options
401(k) and RRSP matching
Paid parental leave
20 days of paid time off per year
12 days of paid holidays per year
Two floating holidays per year
Flexible sick time
Generous stipends (including caregiving, pet care, wellness, and home office)
Annual professional development budget and opportunities

About the Company

Grammarly is now part of Superhuman, an AI productivity platform focused on unlocking superhuman potential.
The Superhuman suite of apps and agents integrates with over 1 million applications and websites, bringing AI wherever people work.
Company products include Grammarly’s writing assistance, Coda’s collaborative workspaces, Mail’s inbox management, and Go, a proactive AI assistant.
Founded in 2009, Superhuman empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions worldwide to eliminate busywork and focus on what matters.

Equal Opportunity

Superhuman values differences and encourages all to apply, especially those traditionally underrepresented in tech organizations.
Superhuman does not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law.
Superhuman is an equal opportunity employer and a participant in the US federal E-Verify program (US).
Superhuman abides by the Employment Equity Act (Canada).