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About the Role

GreenLite seeks a Director / Senior Director of Marketing to build and lead its marketing function, a strategic hire to evolve the existing foundation into a growth engine. This role will establish product marketing, an inbound pipeline engine, strategic marketing operations, and continuous market intelligence. The ideal candidate understands marketing to niche, education-heavy B2B buyers in construction and real estate. This role reports to the Senior Director of Commercial Strategy & Operations and includes managing an existing Marketing Manager, with opportunities to grow the team.

Responsibilities

Establish product marketing, including positioning frameworks, value proposition architecture, persona-based messaging, competitive intelligence, and category narrative development.
Develop and manage the inbound pipeline engine, overseeing demand generation strategy across digital channels, events, direct mail, and ABM, with full ownership of budget and outcomes.
Implement marketing operations and analytics infrastructure, including lead routing, SLAs, stage definitions, attribution reporting, and executive dashboards to track pipeline contribution.
Manage content strategy across the buyer's journey, producing high-priority assets and overseeing other content production.
Create and execute a CEO/founder thought leadership strategy to position GreenLite as a trusted voice in permitting and compliance.
Collaborate with Sales on pipeline targets, enablement materials, and bespoke ABM content for enterprise deals.
Define events strategy and ROI, including conference participation, hosting events, and integration with account-based plays, partnering with the Marketing Manager for execution.
Monitor the AEC market, competitive landscape, and AI's impact on permitting, translating insights into messaging and positioning.
Manage and develop the Marketing Manager, define team roles, and advocate for incremental hires, owning strategy and outcomes while the team executes.
Utilize AI tools and emerging technologies to enhance marketing velocity and output, developing a GEO/AEO strategy for AI-powered search.

Requirements

8-10+ years of B2B marketing experience, covering product marketing, demand generation, and marketing operations.
Experience building or maturing a marketing function from the ground up in a high-growth company.
Proven ability to build a product marketing function from scratch, including positioning frameworks, value propositions, persona-based messaging, and category narrative.
Marketing agency background, demonstrating pace, client-service mentality, and cross-functional breadth.
Experience in a sales-led go-to-market environment, with a track record of building marketing-sourced pipeline and demonstrating impact on pipeline mix.
Full-stack marketing expertise across product marketing, demand generation, content, enablement, and marketing operations, combining strategic and execution skills.
Demonstrated ability to partner with sales on pipeline targets, enablement, and enterprise deal support.
Startup mentality, comfortable working on a small team at a scaling company and performing hands-on work.
Understanding of marketing in niche, education-heavy environments where category education is crucial.
Experience managing agency partners for design, paid media, SEO/GEO, and PR, ensuring accountability for outsourced execution.
NYC-based or willing to relocate, with expected in-office presence.

Skills

Product marketing
Demand generation
Marketing operations
Content strategy
Sales enablement
ABM
SEO/GEO/AEO
Performance marketing
Competitive intelligence
Category narrative development
Budget management
Analytics infrastructure
Lead routing
Attribution reporting
Executive dashboards
Thought leadership
Agency management
AI tools
Emerging technologies
Construction industry experience
Commercial real estate experience
Proptech experience
Architecture background
Tech-enabled or AI-native services organization experience
Marketing to real estate development and construction executives
Marketing in heavily regulated or niche B2B industries
PR and media experience (national scale)

Location

NYC
Hybrid

Work Type

Full-time
Hybrid

Experience Level

8-10+ years of B2B marketing experience
Director
Senior Director

Salary/Compensations

Competitive base salary
Employee Equity Program
Performance-based annual bonuses

Benefits

Comprehensive medical, dental, and vision insurance
401(k) retirement plan
Generous parental leave
Monthly wellness stipend
Full access to Wellhub, Talkspace, & Teladoc
Weekly catered team lunches in NYC office
Twice-yearly company-wide team all-hands meetings
Regular team-building events
Unlimited PTO

About the Company

GreenLite addresses the complex U.S. construction permitting process, which involves over 500,000 forms and 20,000 processes, causing revenue loss and project delays.
Founded in 2022 by industry experts, GreenLite eliminates permitting uncertainty for developers nationwide.
The company combines AI-powered technology with an in-house team of registered architects, engineers, and city planners to provide a fast and predictable path to permit approval.
Its expert-led compliance process ensures code-ready plans, reducing revisions, delays, and costs.
GreenLite has raised $86M in venture funding from leading investors including Insight Partners, Energize Capital, Craft Ventures, LiveOak Ventures, Trust Ventures, and Chicago Ventures.
Trusted by national brands like Walgreens, TD Bank, and Driven Brands to accelerate approvals, reduce risk, and unlock growth.

Equal Opportunity

GreenLite values diverse backgrounds and encourages applications from individuals passionate about the construction industry, even if they don't meet all qualifications initially.
GreenLite is an equal employment opportunity employer committed to an inclusive workplace, prohibiting discrimination based on race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by law.